When you optimize your website, you are making it easier for search engine crawlers to understand. While nobody outside the Google team knows exactly how the algorithm works and what it is looking for, there are some key performance indicators that help website owners figure out how their site is fairing and what crawlers are doing with it.
It’s important to read the signals of SEO performance indicators as well.
Here is a look at some important KPIs with Google.
The number of sitemap pages compared to the actual number of indexed pages.
If there is a noticeable difference between the number of pages in your sitemap that have been submitted to Google and the number of pages that have been indexed, there could be a large SEO problem. The issue could range from having too much duplicate content to a flawed internal linking structure.
Speed and the number of pages crawled each day.
It’s no secret that page download speed is now a ranking factor in search engine optimization. The faster a page loads, the better for you, Google, and users.
When there is a decline in the number of pages crawled by the Google robots on a daily basis, this is an indicator that there is something causing pages to load slowly. Such site performance issues affect organic search visibility. You MUST find the problem and fix it. examined your entire infrastructure and architecture in order to determine what is causing your site to get bogged down. If you fail to fix the problem, in time, Google might stop crawling your site altogether.
One of the most important performance indicator to look for in Google Analytics is the bounce rate. What is the average amount of time a single user stays on your site after clicking on your link? Are they only sticking around for a few seconds before leaving? Are they not taking the time to perform the call-to-action you have on a specific landing page? A high bounce rate and short visitor session means that there is something the probably do not like. Either the page is put together poorly, has technical problems, or it’s not what they were expecting when they entered whatever keyword that they entered to find it. Find out what’s causing visitors to be disappointed and make improvements where necessary.
The number of indexed pages VS crawled pages.
The ratio of pages crawled VS the number of pages indexed is an important performance indicator. What is the ideal ratio? How many pages on your site do Google robots need to crawl in order to index and rank a single one? For large, enterprise sites, a ratio of 10-to-1 is considered reasonable.
There could be a problem of Google crawling either too many or too few URLs. There might also be some type of error that is causing the search engine to have trouble downloading a specific URL at all. Whatever the case may be, if your newest content isn’t getting crawled or indexed, you need to use Webmaster Tools to figure out what’s wrong.
Identify your key performance indicators and play an active role in monitoring site metrics if you your site to be indexed and ranked without any problems.