Tips To Ensure Your Readers Quickly Grasp Your Message Ensure...
If you’re lucky, the keywords you target have high search volumes so there are plenty of customers to chase. However, if your product is relatively new or you are a B2B, there’s a high chance that most of your keywords will have really low search volumes especially at the beginning. It could also be that you are offering a service that no one really knows about. Whatever the case, know that all is not lost. We’ll show you how to boost SEO results when targeting those low search volume niches.
First things first, you need to ensure that your site doesn’t have any technical issues that will interfere with your ranking capacity. You can do this by taking the steps below:
Once this is done, you can then go ahead and perform a keyword research.
Think of the queries that are critical to your brand. What would someone type when they are looking for your product or service? You may consider hiring a SEO company Toronto to help you with the keyword research and analysis. As soon as you come up with a list of keywords, use a tool to determine how much search volume they have and the ones that are likely to yield a conversion. For each query, match it to the pages you have on your site. For instance, you may have queries that send visitors to specific product pages and so on. You may realize that you don’t have some pages for other important queries. In this case, you’ll need to create them.
For the long-term queries or keywords, more than 3 words, try and target other pages such as a Q&A section or a blog. For the shorter queries, two or three words, you can target your product page, home or about us pages.
When visitors are looking for more information, you may want to create content that is less promotional and more informational. Although it’s going to yield less conversions, you have a high chance of establishing a relationship and the best first interaction with the user. Take time to create appealing, relevant and strong content that answers the user’s queries. The idea here is to establish yourself as a credible source of information and a thought leader/expert in your field. For transactional queries, target pages that are ideally designed to help generate conversions. The content in this case can be salesy as opposed to informational.
Tips To Ensure Your Readers Quickly Grasp Your Message Ensure...
E-Commerce Tools For Website Design Types of Tools An Overview...
Some Strategies That A Good Toronto SEO Company Will Do...
What Is Google PageRank Does Google PageRank Really Matter? Search...
Web Design Trends and Features Techniques for Good Website Development...
Choose Us For Website Design Nova Solutions You’ve already made...
Infographics: Common Myths About Presenting Data Visually Infographics Deeper understanding...
Advantages Of Custom Web Design Having A Customized Website The...
How To Update Website By Yourself Design Changes Can I...
Local SEO For Multiple Locations Local SEO SEO Techniques It’s...
Understanding The Veried Social Media Platforms And Their Following Social...
WordPress vs Joomla – Which is Better? Content Management Systems...
Toronto SEO Services Will Help You Understand Your KPI &...
The Art of Republishing Old Content It is not possible...
3 Practical Ways To Improve Your Domain Authority Improve Your...
Blog Search Engine Marketing Benefits & Ideas For Local SEO...
What Are The Elements Of Good Interaction Design? Good SEO...
How To Improve Your Local Online Marketing Local Online Presence...
Google’s New Mobile-Friendly Ranking Algorithm Will Affect Search Engine Optimization...
Advantages vs Disadvantages Of A Custom E-commerce Website E-commerce Industry...
Ecommerce Conversion & Optimization Landing Page Optimization Attaining Higher Sales...
5 E-commerce Stores With Impressive Shopping Experience E-commerce Websites Following...
What Is Canonicalization What is The Process of Canonicalization? Canonicalization...
Automotive Dealership SEO Campaign Building And Running A WordPress Website...
7 Simple Design Tweaks & Tips for Your Website Website...
Effective Types of Personalized Product Recommendations An E-commerce Store Effectively...
How Do I Get Started With A Google Remarketing Campaign?...
Going From Brick-and-Mortar to The Internet E-Commerce Internet E-Commerce Online...
SEO During Covid-19 The coronavirus has greatly increased internet usage...
Understanding SEO Beyond The Keywords And Backlinks White Hat Seo...
What are the main stages of a website design? As...
Mobile Web Design Problems & Solutions Mobile-friendliness How to Achieve...
Effectively Find Customers For Your Toronto Business With Local SEO...
Selection Of Marketing Tools Selection of Marketing Tools Tools That...
Hottest Trends In Ecommerce Web Development Ecommerce Web Development Current...
Why Should I Use Landing Pages For PPC And What...
SEO Budgeting & Service Providers Online Marketing Budget Сhoose an...
Nova Solutions Headquarters
700 University Ave, Toronto, ON M5G 1X6
Tel: +1 800-790-3082
Office Hours: M-F 9am – 9pm
Copyright © 2021 Nova Solutions Corporation | All Rights Reserved.
Working with Third-Parties
A good website starts with stunning design. As the Lead Designer at Nova,
Andrew uses his vast experience with web development, graphic design &
brand building to create the majority of our web portfolio. He has worked
with many CMS & commerce products and has built innumerable websites.
Andrew excels at creating stunning (UXD) User Experience Design and
endeavors to put a little bit of soul in every web design project so that it may
have a life of its own.
Kevin is a strategic thinker that can quickly evaluate and find creative
solutions to challenging digital problems. Since 2001, he has been
developing solutions that not only maximize digital presences
but that also have the most impact on markets.
Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
user experience and conversion optimization.