SEO Company in Toronto
Grey–hat SEO techniques harm millions of websites, and Nova’s custom approach philosophy goes against that.
At Nova Solutions our team of Search Engine Marketing experts in Vaughan have been focusing their efforts on enhancing the exposure and driving search traffic to the Websites of our clientele.
With more than a decade of Search Engine Optimization under our belt, we have developed a diversified approach to rank improvement.
Nova Solutions has been proudly providing SEO services in Toronto and the surrounding GTA area since 2005.
Our team strives to maximize the online exposure of our clients through customizing and tailoring our strategy for each unique business—we understand that no two companies are alike. This is accomplished through the careful refinement of keyword combinations, link building, social media content and other tactics in order to provide a complete and thorough implementation strategy.
Intensity & Focus
Focusing on rationalization behind the intensity of a Search Engine Optimization campaign is an important aspect often ignored by most SEO Companies. With providing the service as a primary objective, there is a lack of attention on the strategic aspects of Search Engine Marketing.
More Than Just Keywords
With a wave of recent Google updates focusing on the real-world value of the website, a vast number of websites got penalized and dropped in rankings. The Search Engine community was heavily affected. The websites that have dropped in rank had a large, tedious and unknown task of search rank recovery in front of them. Business owners and marketing professionals are now re-rationalizing the use of Search Engine marketing which became much more complex and multi-layered.
We at Nova take into the account the competition of most relevant keywords; the ability to use the age of the domain or the need to purchase a new one; customer’s long and short-term marketing goals; existence of long tail keywords; existence of resources to support a Search Strategy with a Social Media Campaign etc.
With many websites penalized, after Google’s updates in Fall and Winter of 2013, it might be more practical in some instances to purchase and optimize a new domain–mind you, one must keep in mind time limitations in relation to business peak seasons.
With the almost complete elimination of link building, it takes a substantial effort which not only includes updated On-Page (on the website) techniques, but a far more complex Off-Page strategy which heavily relies on content marketing and Social Media exposure. For some, it might not make ROI sense to undertake such a strategy when considering the time it takes, the expectancy of results and industry-specific factors.
We at Nova encourage everyone to follow through with a thorough On-Page Search Engine Strategy. Having quality original content, social media profiles and a correct SEO is key, yet a proper Off-Page strategy is not always recommended. At times a combination of other Search Marketing Services can be more efficient in the long and short-term.
Search Engine Specialist
Nova has a team of dedicated Search Engine Optimization specialist in Vaughan, ensuring that their clients get the best results. Nova Solutions’ team consists of copywriters, web interface designers and consultants.