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Toronto SEO Agency

Original Content, Focus Keyword Diversity, On-Page Component, Off-Page Diversity, Local SEO and Social Media Focus

The ultimate goal of our Toronto SEO campaigns is to organically increase positions, which in turn would result in higher traffic; more visibility and higher conversions. Our experience, resources, and tools enable us to design each custom optimization campaign around your business; with long tail keywords, Geo-targeting and website structure in mind.

As opposed to long, dreadful SEO contracts, which could be so cumbersome and risky, we dissect our SEO services into modules, with a clear goal and timeframe in mind.

Regular analysis and assessments part of a successful optimization campaign. The philosophy behind natural growth Search Engine Optimization Strategy is to embrace the elements that the Search Engine considers important now and foresee upcoming changes in the Search algorithm.

On-Page SEO Optimization Agency in Toronto

Here we’ll break down the critical steps and components you’ll need to build a high-functioning web page. Our-step-by-step guide will give you the simple tools to reach your audience and increase profits.
Organizing to prioritize your pages comes next. The website page and menu structure tell you where within the website each page exists so you can assess strategy of page location. For instance, are people easily finding your most important pages? Home, primary and secondary web menu tags can be noted in a column beside each page link on your spreadsheet. This will help you picture the overall architecture of your website.
Establish your value proposition and make sure your page is in line with it. For instance, the page should have a goal. This is where you explain in clear terms what value is to be delivered. It’s the reason your product is desirable, and the customer should buy from you. Aside from descriptions and other information, ensure the page reinforces how your product or service solves a problem and pleases people. That should be a clear focus of your home page, but each internal page will perform best when you keep these points top of mind and top of page. Be concise, credible, and accessible.
Now that you’ve taken inventory, you understand your website’s architecture, and you know whom you’re trying to reach, let’s take a closer look at page titles.

Title Tags: Your title tag is what search engines display. It’s a clickable link and shows in the title bar at the top of a browser. It also serves as a title when someone saves a page. Though it’s essential, it doesn’t appear on your web page itself. H1 Tags: Once they’ve traveled to your website, this is the title users see. They should reflect your findings: tell the audience without being redundant what the page is about, and make sure to include the Keyword Phrase. This is generically a good format to follow “Keyword Phrase | Context.” or Meet Our Team | Local SEO Experts at Your Service
One element that is always neglected is the interlinking of the internal pages. Remember that you are working for the user, so make sure not to spam your anchors with keywords. Visitor experience is key so ;paying out links in a logical, helpful matter is important. Nowadays a few outbound links to high end sources is also welcomed by Google. So do not worry to have outbound links to cite sources or provide a reference.
Conversion rates are vital for online business yet often overlooked. Each web page you publish has the potential to convert and sell, so you can use this step in your review to analyze whether you have a call to action on each page. Ideally, you have more than one and more than one way for people to contact you easily. Remember, many users click through websites fast. State your value, repeat the offer, invite them to get it and make it easy. If you wish to increase the number of leads and emails your site generates, ensure you have CTAs for various stages of the funnel (engagement with your online presence from start to finish) When you add CTAs or contact and subscribe options, track the changes in leads that result.

Off Page SEO | Link Building in Toronto

With the almost complete elimination of link building, it takes a substantial effort which not only includes updated On-Page (on the website) techniques, but a far more complex Off-Page strategy which heavily relies on content marketing and Social Media exposure. For some, it might not make ROI sense to undertake such a strategy when considering the time it takes, the expectancy of results and industry-specific factors.
Publish meaningful content on your blog. When you are writing content about people or products offered by different brands, make sure they are likely to link back to you. Content that is relevant, high quality and interesting will get people talking about your blog and linking back to you within no time. Perform a thorough keyword research before you start creating content for your blog. Don’t just write content that is stuffed with keywords; make it interesting for the readers as well. Include links on your blogs to other pages within your website as well as external sites to keep users on your website for longer.
Comment on blog posts that are within your niche to reach out to people with similar interests. Blog commenting shouldn’t be done in such a way that it promotes spam. Look for blogs that you frequent most and then comment in order to lead readers to your own blog.
Posting news articles on authority PR websites can also help to boost your site rankings. This particular strategy has to be done right in order to work. For instance, make sure the PR website where you want to publish an article with your link has a high authority. Additionally, provide unique content for your press releases and make use of keywords within the content.
If you have a couple of blogs that you frequent, ask them if they would agree for you to contribute in their blog and have a link back to your own site. Guest posting, when done right can provide relevant links to boost your traffic and rankings.

Read our Google Reviews

This company is truly fantastic. I have found it very difficult to find legitimate internet marketing companies that follow through on their promises. I have been burned by several of them, but Nova Solutions has come through for me in a big way. Shamil has been my primary contact, and has shown true interest in helping me grow my business. 5 stars!read more
Mike Kowbel
Mike Kowbel
18:57 26 Oct 18
We have looked at many options when it comes to online marketing. We have decided to select Nova solutions for the website design and search engine optimization of our restaurant business. They say you pay for what you get and we not only got a mobile-friendly informative website but got it ranking within the first 3 months of launch for our main keyword in more
Ali Marati
Ali Marati
00:19 03 Nov 18
I was tired of surfing the net, in order to find a suitable website development organization. Fortunately, I find the right, talented, and experienced team.
Maddvick hekken
Maddvick hekken
09:52 20 Nov 18
Nova really delivered. Kevin was responsive, attentive to the details and engaging throughout the process. Its ideal when someone gets it the first time. I believe they jumped through a hoop or two to meet our deadline. The response to the new site has been extremely positive. How often do you receive a final product of higher quality than anticipated?read more
22:16 27 Feb 18
Our company, Energywise home services, has been working with Nova Solutions for the last 6 months on an online lead generation campaign. We have worked with other marketing companies in the past but Novas attention to detail has been excellent and they are actively working on helping us with our campaigns and in acquiring new business. They built us a new website, presently manage our paid campaigns, and have been very effective in making our phone ring. We couldn't be happier with more
Anthony Pillay
Anthony Pillay
20:48 20 Nov 17
Hi Anthony,I just spoke to your rep Shamil and he was a great source for info. Unfortunately for my needs: his services were too costly for what my needs are to grow presently but I did want to relay that he spent time with no rush explaining everything and giving me possible other solutions which I very much appreciate bc I am so technologically not savvy.His customer service was wonderful and I thank you for having decent employees 😉Hope all is well!!!Rosieread more
Rose MG
Rose MG
18:19 17 May 18

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