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Best Company for SEO in Toronto
Search Engine and Digital Marketing Experts
Grey–hat SEO techniques harm millions of websites, and Nova’s custom approach philosophy goes against that. At Nova Solutions our team of Search Engine Marketing experts in Toronto have been focusing their efforts on enhancing the exposure and driving search traffic to the Websites of our clientele.
With more than a decade of Search Engine Optimization under our belt, we have developed a diversified approach to rank improvement.
The Biggest Toronto SEO Trends in 2019
Given that search engines and algorithms are continually evolving, it is imperative to remain up to date on the latest
Search Engine Optimization (SEO) trends to stay competitive.
As a result of the evolution of search engine results pages (SERPS), Google’s access to data material is increasing.
In addition, Google is now able to develop its own meta-descriptions from web content, which they use to create snippets. However, advertisements have now been rearranged, which means that snippets must be smaller since there is less space for them. To be effective, snippets need to be rich and eye-catching, and should contain key structured data such as rating stars, event data or opening hours.
Featured snippets, which contain an excerpt from a website that Google deems relevant to the user’s search, will continue to be displayed in 2019.
Since many users turn to Google for the answer to a question, featured snippets are an effective way for individuals to quickly find what they are looking for. To help ensure that your content is top-ranked and thereby more frequently included in featured snippets, it is advisable to use a question and answer structure when formatting your website. Alternatively, using tables with well-structured information can help your content appear in organic searches. Thus, it is necessary to consider what information your target audience is looking for when they search the web in order to ensure your content meets this need.
Accelerated Mobile Pages (AMP)
Progressive Web Apps and Accelerated Mobile Pages (AMP) can be used to help you increase your website’s mobile speed, increasing the likelihood that users will remain on your site.
AMPs will continue to be a trend throughout 2019, however, while they can enable your website load faster, they are not an appropriate choice for all web pages due to their limitations; Text-based AMP pages without images or structure are best suited to news articles since they load quickly, but most web pages benefit from more structured content and a combination of text and images.
Google’s Mobile First Index
Since mobile users now exceed desktop users when it comes to web queries, mobile optimization is one of the latest SEO trends in 2019 and has been Google’s focus in recent years.
In fact, last year, Google developed the “Mobile First Index,” which ranks search listings based on the mobile versions of their websites, even when the information is being accessed on a desktop. This means that it is imperative to optimize your website for mobile devices by the end of this year if you have not already done so.
Since PageRank is still used by Google, backlinks will continue to be a 2019 SEO trend, as they establish link power or authority.
“Linkless backlinks” are particularly effective since Google takes into account mentions of brands or websites even if a direct link to the target webpage is not provided. To ensure high quality content, it is always necessary to consider whether links to your page provide the user with additional value. Try to develop interesting and unique content which your users will want to share with others.
Because users are drawn to images, many websites experienced traffic loss when Google improved their image search two years ago.
Rather than clicking on links, more and more users now scroll through the image search on Google, viewing the images like a gallery. While this presents a challenge, it can also be used to help you optimize traffic by improving your visual material. Try to include high quality images which harmoniously interact with your text and video content, adding value to the viewer’s experience.
Nova Solutions has been proudly providing SEO services in Toronto and the surrounding GTA area since 2005.
Our team strives to maximize the online exposure of our clients through customizing and tailoring our strategy for each unique business—we understand that no two companies are alike. This is accomplished through the careful refinement of keyword combinations, link building, social media content and other tactics in order to provide a complete and thorough implementation strategy.
Intensity & Focus
Focusing on rationalization behind the intensity of a Search Engine Optimization campaign is an important aspect often ignored by most SEO Companies. With providing the service as a primary objective, there is a lack of attention on the strategic aspects of Search Engine Marketing.
More Than Just Keywords
With a wave of recent Google updates focusing on the real-world value of the website, a vast number of websites got penalized and dropped in rankings. The Search Engine community was heavily affected. The websites that have dropped in rank had a large, tedious and unknown task of search rank recovery in front of them. Business owners and marketing professionals are now re-rationalizing the use of Search Engine marketing which became much more complex and multi-layered.
We at Nova take into the account the competition of most relevant keywords; the ability to use the age of the domain or the need to purchase a new one; customer’s long and short-term marketing goals; existence of long tail keywords; existence of resources to support a Search Strategy with a Social Media Campaign etc.
With many websites penalized, after Google’s updates in Fall and Winter of 2013, it might be more practical in some instances to purchase and optimize a new domain–mind you, one must keep in mind time limitations in relation to business peak seasons.
With the almost complete elimination of link building, it takes a substantial effort which not only includes updated On-Page (on the website) techniques, but a far more complex Off-Page strategy which heavily relies on content marketing and Social Media exposure. For some, it might not make ROI sense to undertake such a strategy when considering the time it takes, the expectancy of results and industry-specific factors.
We at Nova encourage everyone to follow through with a thorough On-Page Search Engine Strategy. Having quality original content, social media profiles and a correct SEO is key, yet a proper Off-Page strategy is not always recommended. At times a combination of other Search Marketing Services can be more efficient in the long and short-term.
Search Engine Specialist
Nova has a team of dedicated Search Engine Optimization specialist in Vaughan, ensuring that their clients get the best results. Nova Solutions’ team consists of copywriters, web interface designers and consultants.