3 Practical Ways To Improve Your Domain Authority
Having a high Domain Authority (DA) is important if you want to rank high in SERPs. Factors such as the age of your website, number and quality of inbound and outbound links, will determine your website’s DA. You may not be able to get a great domain name for your business. Your SEO company can help you improve rankings regardless of the domain name you choose.
We all know that with a good domain name, you can easily acquire top rankings for relevant searches. But good domain names come with a hefty price which makes it harder for smaller business to acquire them. There’s no reason to panic though because we’ll show you how to improve your DA, and possibly traffic in a practical and cost-effective way.
Address All Technical Challenges
Technical issues can make your website’s DA suffer. First things first, make sure your site has:
- No broken links
- A relevant sitemap
- Well optimized robots.txt file
- Fast loading pages
- Proper structure with meta tags, alt tags and keywords properly used
If you don’t work on the issues such as the ones mentioned above, you’ll be wasting time on SEO techniques because search engines will never give you a good place in SERPs without fixing them. Avoid keyword stuffing, make sure the site has a good URL structure and breadcrumbs.
Create Linkable Content
Next, you need to start creating content that depicts you as a reliable and credible source. One way to do this is to link your blogs or articles/infographics with other pieces of content elsewhere on your website. Make sure you link your blogs to other relevant content on your website because by doing this you keep visitors on your web pages for longer. You also get adequate link traffic that significantly boosts your Domain Authority.
In order to create content that has relevant inbound links, come up with a content strategy that focuses on articles or blogs that are somewhat related. For instance, if you start with a basic blog that doesn’t explain certain aspects in detail, follow up later with a more detailed content that links back to the previous blog. This helps to provide visitors with more comprehensive information and keeps them on your site for longer.
Get Rid Of Poor Quality Backlinks
It’s time to perform a detailed review of your backlinks. Do you have any broken or irrelevant links? You’ll never know unless you check. We actually recommend checking your backlink profile regularly in order to be on the lookout for negative SEO Toronto. Some people could be linking back to you in order to obtain higher rankings if your DA is high. However, this only ends up undermining your site’s authority. You could also have backlinks that are dead or irrelevant. Whether it’s as a result of moving to a new domain or migrating certain web pages, dead or broken links must be fixed fast. By removing the broken or dead links not only do you stand to improve your Domain Authority but also give users a great experience on your web pages. Remember that poor quality backlinks can put you at risk of a penalty from Google.