Myths Circulating Around SEO
Rules That Differ Between Search Engines
There are many myths circulating around about SEO and how it works. Certain things have changed over the years, and it can be hard to keep up. Making it even more confusing are the rules that differ between search engines: what is true for one might be false for another. But then there are the so-called tips and advice that are just plain wrong regardless of the search engine. Here’s a list of 5 SEO myths that are currently out there:
Myth #1 ~ Optimization is cheap and easy to do
Optimizing your website can take time, and will likely need the help of a professional. It’s not something that can be done overnight, and certainly not by an amateur. If you’ve hired someone to work on your website for a low cost, it is possible you’ve been scammed, because real SEO is pricey. Just like any other service you’d pay a professional to supply, the optimization of your website is something you want done right. If it were easy, everyone could be doing it.
Myth #2 ~ SEO is nonsense
It is not nonsense; it’s alive and well. Some people might try to tell you that it’s dead, or it doesn’t matter anymore, but they would be wrong. Every search engine uses its own specific algorithms to track websites, and these algorithms are based on mathematics and formulas. Don’t let the naysayers sway you away from optimizing your website. Some of the rules have changed over the years, so double check which features are current and relevant, and which are outdated and can be ignored. Optimization isn’t going anywhere, so it’s best to get on board.
Myth #3 ~ It is just about keyword stuffing and tags
SEO is so much more than just keywords and tags. In fact, improperly used, keywords can hinder your results. If your webpage is overloaded with keywords, it will be flagged as spam. Besides, content riddled with redundant keywords is going to be off-putting to your readers.
Since meta tags used to be highly important, many websites overdid them, and the search engines caught on. The tags that remain important are the title tags and meta description tags. Knowing which tags are currently important, and which can be ignored, is critical to your success.
Myth #4 ~ Links are not important
Links are, in fact, important. They must be done correctly, however. Avoid link schemes and paid links, where pages just link and relink back to your site. These produce inauthentic results for your page, and search engines see right through that. You want the visits to your site to be organic, and to reflect authentic popularity, not purchased or fake results. What’s important is that your website link to all of your social media pages, so people can clearly and easily navigate between the two. Depending on the search engine, your social media connections might be crucial. And even if the engine you’re concerned with isn’t concerned with your social media, allowing your social media followers to find your website easily is going to be to your benefit.
Myth #5 ~ SEO is the only important part of your website
No. Content is still king. The most beautiful, optimized page won’t elicit positive results if the content is not up to par. Having good, original, unique content is still crucial to your success. It’s the foundation. Good optimization is what showcases your content, to ensure maximum readership.
SEO is as important as it ever was, but sometimes it takes a bit of work to separate the facts from the myths. Do your homework and work with an experienced professional to give your business the edge that it needs in search engine rankings.