Increase Your Website Authority in 90 days
Calculate your website authority
If you have been struggling to secure increased organic traffic this article is for you. Your website’s authority is a vital factor that determines the traffic you get from Google. The higher the authority, the more traffic your website gets. As much as Google focuses on ranking pages and not websites, it will be easier for you page to get a good ranking if your website commands significant authority. So what are the things you need to do if you’re building website authority within 90 days?
Before we dive into the actions you ought to take to achieve a healthy website authority, let us look at the process of calculating website authority.
Authority calculation by SEMrush
When you visit the SEMrush page- a search engine and SEO analytics software- you will notice there is a number (on a 100-point scale) the software allocates to every domain known as an authority score. This number indicates how important your domain is, meaning the higher the number the more website authority your site has.
The Authority score utilizes machine learning for calculation and it is a proprietary metric. The software uses a domain’s specific metrics to measure the authority level. This specific metrics includes a domain’s organic search traffic/position, backlink profile, and other traffic data relating to the specific website undergoing ranking. That is how SMErush calculates website authority. Now, let us look at ways of building website authority.
Tactics for good website authority in just 90 days:
1. Guest Posting
Toronto SEO experts will tell you that creating and publishing high-quality content (in websites that fall in your niche) which has a high domain score and popularity when it comes to your audience, is one way of increasing the authority of your website. This is guest posting.
When you guest post, you will want to link back the audience to a related post on your website thereby creating some degree of authority for that website.
2. Get links from friends
Find out if your friends are ranking for similar keywords as you. If this is the case, ask them to do you the favor of adding a link back to your website in their content. Make sure that the keywords they are ranking are core to your business but not to theirs. This ensures that you do not have conflicting interests.
3. Utilize Podcasts
By being invited to speak as a guest on podcasts, you can greatly benefit from backlinks and mentions in the show’s notes. Find out how you can utilize a high authority podcast and the results will amaze you.
4. Write High-Quality Content
When you write high-quality content you will definitely attract more links to your website. Here are examples of content that have the potential of generating the most links:
• Authoritative content answering popular questions
• Strong political or opinion posts
• Content providing original insights and research
• Authoritative news content relating to new developments or products
5. Utilize social media for content promotion
By promoting your content regularly via social media channels you expose more people to it. If these people love what they are consuming from you, there is a very high possibility that they will share it on their own platforms for others to see thus increasing your chances of getting links. Nevertheless, you have to share new, captivating content multiple times if you want to gain more attention.
By utilizing the above tactics you will increase your website’s authority in a short period.