Website Content


7 Types Of Content That Will Increase Your Business

One of the ways in which you keep your site optimized and your visitors enthralled is through churning new content regularly. No one wants to return to the same old content day in, day out and because of this, it is important to keep finding new original ideas to help you with your content. There are some things you should keep in mind when creating content, and one is to let your imagination run wild. Do not be restricted by the same old rules you have been working with for the longest time. Also, keep in mind that you are writing to offer value to your readers, not for yourself.

There are seven types of content that you can look into if you are hoping to keep things fresh and exciting:

1. Content That Helps The Reader Solve A Problem

Usually, people go online because they are looking for solutions to their problems. As such, if you can curate tips that help people save money or time, you can be assured of loyal and regular visits to your site. A problem-solving blog post could be a simple list of tips or an elaborate “How to Guide” on a particular topic.

2. Check Which Questions Keep Coming Up

This will allow you to create a page with frequently asked questions where readers can refer whenever they have similar questions. Alternatively, you can choose to deep dive into individual questions in a recurring weekly post.

3.Have Interviews With Subject Matter Experts

People respond well to expert opinion, especially if this has proven itself credible in the past. Consider having an interview segment featuring well-known authority figures. This could run weekly or monthly depending on how fast you are able to get interviews. And worry not, these interviews can be done in the form of questions shared and answered via email.

4. A Simple Biographical Page On You Or Another Subject

Do you feel like your bio could be inspiring to your readers? Or maybe you know someone who’s would? How about having a quick biographical section on a subject that would provide inspiration to your readers? This would keep them interested in returning to your site to learn something new about the people they possibly look up to.

5. Create Seasonal Articles Based On Current Trends

For instance, during the Christmas season, you might want to focus on Christmas gift shopping. This should be relatively easy content to create depending on the seasons. For instance, during Easter you already know that people are possibly looking for ways to be creative with the long holiday. It is a good idea to prepare, index and upload such content a few months to the season so that the search engines have enough time to pick it up and have it ready when readers want it.

6. Curate A Reliable Database Of Industry Statistics

Create content that contains industry-related statistics that your readers would be interested in. It is important that you find reliable statistics from credible sources, and credit these sources in your articles as well.

7. Add A News Page To Your Site

There is always something new happening, regardless of which industry you are in. As such, adding a news related page to your site means you’ll always have fresh content for your readers.

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