8 Image Search SEO Tips To Give You Extra Traffic
A while back, when you clicked on an image on Google Image Search, it would direct you to the webpage where it was published. Even though this is no longer the case and clicking only opens a full-sized version of the visuals, optimizing your images for Google search can significantly help to boost your web rankings. We’ll show you 7 tips to improve your image search SEO.
Add ALT Attributes
One of the mistakes many people make is uploading images without adding an alt attribute. ALT attributes not only help your image to rank better but are also added for accessibility reasons. Go over all your images and ensure each has an alt attribute.
Add A Caption
Adding a caption on your images can actually help to improve your image search rankings. It’s one of those techniques used in SEO Toronto that is still very effective. Add that caption underneath the image to not only explain the visual but also for search engine rankings.
Relevant Surrounding Content
The text above, below and around your images matters too. At the end of the day, Google wants to ensure your website is uploading images that are relevant to the text published thereby giving users a great overall experience. Image search is provided alongside the SERPs so it’s important for the content to maintain relevance and provider web visitors with value.
Foster Engagement With Quality And Interesting Images
When there’s some engagement and popularity surrounding a certain image, there’s a very high chance that it will show on Google image search. This is why you also need to focus on publishing images that are not only relevant to the content but also interesting. The whole idea is to hook the visitor by providing a visual that explains the content. The more people click on your image, the higher it is likely to show on Google image search.
Avoid Unusual Image Dimensions
If you upload images that are very vertical, very horizontal or any other unusual dimensions, there’s a high chance that they just won’t show on Google image search. Avoid these problems by sticking to the usual dimensions such as 16 by 9, 4 by 3 and square images. Again, image size also matters. Visuals that are too big or too small may not show on image search.
Proper Keyword Research
Go through your keyword list and look for the ones that usually have image results. This will help you to take advantage of the opportunity to appear on image search by targeting a specific list of keywords. You don’t have to use all your keywords in your image alt attributes and descriptions. Narrow them down to only the ones that are likely to appear on image search.
Image Upload Guidelines
You may need to come up with a guideline for content creators or simply anyone who will be uploading images on your website. Just outline the steps one has to complete when uploading images such as making sure the caption is right, adding an image alt attribute and visuals that are relevant to the content published.
Perform An Image Audit
There’s probably a host of images on your site that you haven’t properly optimized. You can take time to review all your images on the website and make sure they have the right keywords, captions and alt attributes. If you hire a SEO company, ask for an image audit to be done on your site.