8 Image Search SEO Tips To Give You Extra Traffic

Invest in a Better UX to Enhance Organic Traffic

How good UX effects rankings

Did you know that a better UX can have a positive impact on your rankings? If you want to learn how to increase organic traffic, start by working on your UX. One of the main goals of search engines like Google is to present users with web pages that are not only relevant to their query but also give them the best and easiest browsing experience. When a user interacts with the website, they need to find it easy to use, valuable and relevant to their search. This is what UX is all about.

Is UX a ranking factor?

Even though Google doesn’t say outright if UX is a ranking factor, most SEO experts can agree that sites which provide the best user experience are often favored by Google crawlers. This is not to say that your web pages will never rank if the UX is not exceptional. Certainly not. However, you need to try your best to give user’s the best experience. Search engines are very smart and they understand what users’ intentions are in every query.

One UX ranking factor that we’re all too familiar with is the preference on mobile-friendly websites. Search engines are looking to give their customers the best results for each query. This means not only providing quality and relevant information but also making sure users can get to it. Therefore, you may not regard UX as a ranking factor but it is one of the best practices needed for your site to perform well on popular search engines.

Work on UX to enhance conversion rates

When you think of a good reason to improve your UX, think of how it will affect your conversion rates. Perform tests and make changes based on actual data. Simple UX improvements can actually help you to enhance organic traffic on Google. If you’re driving users to your website to complete a commercial task such as buy a product or sign up for a service, you can witness an increase in completed tasks simply by making adjustments to your UX. Furthermore, a better UX makes users feel more welcome on your website which also helps to increase the number of returning visitors.

What needs to be changed and how to get it done

First things first, you need to review your Google Analytics data to have a better idea of what needs to be changed and why. Review all UX metrics for organic traffic. You can start with the most important pages such as the service/product pages. Look for signs of trouble such as high bounce rate and lowest average time spent on page. Both could be an indication that the UX needs a major adjustment. You may even find out that your users are clicking on places they aren’t supposed to and you end up losing them as a result.

Get valuable feedback from your users

The best people to let you know what kind of UX issues your website has are its users. You can use the feedback tools available online to ask users relevant questions which will help you improve UX. For instance, ask your website visitors if they have found what they’re looking for and give them an option to explain why they haven’t.

A\B Testing to enhance user experience

As soon as you have an idea of what UX issues your site presents, work with a SEO company Toronto to run A/B tests to get an idea of what your users want. Among the metrics that you can use to understand what page elements give users the best experience include bounce rate, time spent on site, number of clicks to link and exit rate.

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Image Search SEO Tips

Significantly help to boost your Web Rankings

A while back, when you clicked on an image on Google Image Search, it would direct you to the webpage where it was published. Even though this is no longer the case and clicking only opens a full-sized version of the visuals, optimizing your images for Google search can significantly help to boost your web rankings. We’ll show you 7 tips to improve your image search SEO.

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Add ALT Attributes

One of the mistakes many people make is uploading images without adding an alt attribute. ALT attributes not only help your image to rank better but are also added for accessibility reasons. Go over all your images and ensure each has an alt attribute.

Add A Caption

Adding a caption on your images can actually help to improve your image search rankings. It’s one of those techniques used in SEO Toronto that is still very effective. Add that caption underneath the image to not only explain the visual but also for search engine rankings.

Relevant Surrounding Content

The text above, below and around your images matters too. At the end of the day, Google wants to ensure your website is uploading images that are relevant to the text published thereby giving users a great overall experience. Image search is provided alongside the SERPs so it’s important for the content to maintain relevance and provider web visitors with value.

Avoid Unusual Image Dimensions

If you upload images that are very vertical, very horizontal or any other unusual dimensions, there’s a high chance that they just won’t show on Google image search. Avoid these problems by sticking to the usual dimensions such as 16 by 9, 4 by 3 and square images. Again, image size also matters. Visuals that are too big or too small may not show on image search.

Proper Keyword Research

Go through your keyword list and look for the ones that usually have image results. This will help you to take advantage of the opportunity to appear on image search by targeting a specific list of keywords. You don’t have to use all your keywords in your image alt attributes and descriptions. Narrow them down to only the ones that are likely to appear on image search.

Image Upload Guidelines

You may need to come up with a guideline for content creators or simply anyone who will be uploading images on your website. Just outline the steps one has to complete when uploading images such as making sure the caption is right, adding an image alt attribute and visuals that are relevant to the content published.

Perform An Image Audit

There’s probably a host of images on your site that you haven’t properly optimized. You can take time to review all your images on the website and make sure they have the right keywords, captions and alt attributes. If you hire a SEO company, ask for an image audit to be done on your site.

Foster Engagement With Quality And Interesting Images

Google Image Search

When there’s some engagement and popularity surrounding a certain image, there’s a very high chance that it will show on Google image search. This is why you also need to focus on publishing images that are not only relevant to the content but also interesting. The whole idea is to hook the visitor by providing a visual that explains the content. The more people click on your image, the higher it is likely to show on Google image search.

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