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Best Company for SEO in Toronto

Search Engine and Digital Marketing Experts

Grey–hat SEO techniques harm millions of websites, and Nova’s custom approach philosophy goes against that. At Nova Solutions our team of Search Engine Marketing experts in Toronto have been focusing their efforts on enhancing the exposure and driving search traffic to the Websites of our clientele.

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SEO Experience

With more than a decade of Search Engine Optimization under our belt, we have developed a diversified approach to rank improvement.

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SEO Toronto
SEO Toronto

The Biggest Toronto SEO Trends in 2019

Given that search engines and algorithms are continually evolving, it is imperative to remain up to date on the latest
Search Engine Optimization (SEO) trends to stay competitive.

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New Data

As a result of the evolution of search engine results pages (SERPS), Google’s access to data material is increasing.

In addition, Google is now able to develop its own meta-descriptions from web content, which they use to create snippets. However, advertisements have now been rearranged, which means that snippets must be smaller since there is less space for them. To be effective, snippets need to be rich and eye-catching, and should contain key structured data such as rating stars, event data or opening hours.

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Featured Snippets

Featured snippets, which contain an excerpt from a website that Google deems relevant to the user’s search, will continue to be displayed in 2019.

Since many users turn to Google for the answer to a question, featured snippets are an effective way for individuals to quickly find what they are looking for. To help ensure that your content is top-ranked and thereby more frequently included in featured snippets, it is advisable to use a question and answer structure when formatting your website. Alternatively, using tables with well-structured information can help your content appear in organic searches. Thus, it is necessary to consider what information your target audience is looking for when they search the web in order to ensure your content meets this need.

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Accelerated Mobile Pages (AMP)

Progressive Web Apps and Accelerated Mobile Pages (AMP) can be used to help you increase your website’s mobile speed, increasing the likelihood that users will remain on your site.

AMPs will continue to be a trend throughout 2019, however, while they can enable your website load faster, they are not an appropriate choice for all web pages due to their limitations; Text-based AMP pages without images or structure are best suited to news articles since they load quickly, but most web pages benefit from more structured content and a combination of text and images.

Why is this important?

Google’s Mobile First Index

Since mobile users now exceed desktop users when it comes to web queries, mobile optimization is one of the latest SEO trends in 2019 and has been Google’s focus in recent years.

In fact, last year, Google developed the “Mobile First Index,” which ranks search listings based on the mobile versions of their websites, even when the information is being accessed on a desktop. This means that it is imperative to optimize your website for mobile devices by the end of this year if you have not already done so.

Mobile is First

Links

Since PageRank is still used by Google, backlinks will continue to be a 2019 SEO trend, as they establish link power or authority.

“Linkless backlinks” are particularly effective since Google takes into account mentions of brands or websites even if a direct link to the target webpage is not provided. To ensure high quality content, it is always necessary to consider whether links to your page provide the user with additional value. Try to develop interesting and unique content which your users will want to share with others.

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Images

Because users are drawn to images, many websites experienced traffic loss when Google improved their image search two years ago.

Rather than clicking on links, more and more users now scroll through the image search on Google, viewing the images like a gallery. While this presents a challenge, it can also be used to help you optimize traffic by improving your visual material. Try to include high quality images which harmoniously interact with your text and video content, adding value to the viewer’s experience.

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Successful SEO by Toronto ’s Very Own

Our SEO services highlight natural, white hat methods which accentuate the following:

Original Content, Focus Keyword Diversity, On-Page Component, Off-Page Diversity and Social Media Focus

The ultimate goal of our SEO campaigns is to organically increase positions, which in turn would result in higher traffic; more visibility and higher conversions. Our experience, resources, and tools enable us to design each custom optimization campaign around your business; with long tail keywords, Geo-targeting and website structure in mind.

As opposed to long, dreadful SEO contracts, which could be so cumbersome and risky, we dissect our SEO services into modules, with a clear goal and timeframe in mind. Regular analysis and assessments part of a successful optimization campaign. The philosophy behind natural growth Search Engine Optimization Strategy is to embrace the elements that the Search Engine considers important now and foresee upcoming changes in the Search algorithm.

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Research & Analysis

Search Optimization requires in-depth research of not only focus keywords but also analysis of competitors, their SEO approach, technical capabilities of existing website and Geographic focus in relation to the domain at hand. Our extensive experience and portfolio diversity exposed our Search Optimization team to a variety of scenarios. The knowledge collectively gained from the past is being passed on to each and every new client – constant learning and improvement is the underlying aspiration behind our work.

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Content Writing

Content marketing is taking the forefront of what Google deems important. Creating original, unique, informative, good quality content on the web is key to gaining high search engine ranking. Our team of local content writers is fully aware of the importance of their job. We analyze competition, research the subject and include data in our custom written content. Our ability to develop and optimize quality content is at the center of our successful SEO efforts.

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On-Page & Off-Page Strategy

On-Page Optimization

We at Nova ensure that your website meets the current Google parameters of what makes a quality website. Our gurus look at the code structure, internal linkage of pages, website load times, mobile browser capability as well as other elements that Google considers key when assigning a quality score to your Web page.

Off-Page Strategy

Link building, the favorite recipe for SEO companies, has to be examined carefully. With the latest Google updates, a large portion of link building techniques used prior is no longer accepted and can cause penalty from the Search Engine. Our professionals clean up older, poor quality links and implement most up-to-date linkage structure involving directories and social outlets, growing your SEO in an organic manner.

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It’s a Team Effort

We believe that the combined efforts of our team are greater than any one individual, so we continue to strive for excellence through emphasizing teamwork—both internally and with our clients.

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Our Goal

Nova Solutions aims to be the standard for website optimization in Toronto—consult us today and help us reach that goal.

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Did we mention we also do video production?

SEO Company

Nova Solutions has been proudly providing SEO services in Toronto and the surrounding GTA area since 2005.

Our team strives to maximize the online exposure of our clients through customizing and tailoring our strategy for each unique business—we understand that no two companies are alike. This is accomplished through the careful refinement of keyword combinations, link building, social media content and other tactics in order to provide a complete and thorough implementation strategy.

Intensity & Focus

Focusing on rationalization behind the intensity of a Search Engine Optimization campaign is an important aspect often ignored by most SEO Companies. With providing the service as a primary objective, there is a lack of attention on the strategic aspects of Search Engine Marketing.

More Than Just Keywords

With a wave of recent Google updates focusing on the real-world value of the website, a vast number of websites got penalized and dropped in rankings. The Search Engine community was heavily affected. The websites that have dropped in rank had a large, tedious and unknown task of search rank recovery in front of them. Business owners and marketing professionals are now re-rationalizing the use of Search Engine marketing which became much more complex and multi-layered.

Keyword Relevance

We at Nova take into the account the competition of most relevant keywords; the ability to use the age of the domain or the need to purchase a new one; customer’s long and short-term marketing goals; existence of long tail keywords; existence of resources to support a Search Strategy with a Social Media Campaign etc.

With many websites penalized, after Google’s updates in Fall and Winter of 2013, it might be more practical in some instances to purchase and optimize a new domain–mind you, one must keep in mind time limitations in relation to business peak seasons.

Link Buliding

With the almost complete elimination of link building, it takes a substantial effort which not only includes updated On-Page (on the website) techniques, but a far more complex Off-Page strategy which heavily relies on content marketing and Social Media exposure. For some, it might not make ROI sense to undertake such a strategy when considering the time it takes, the expectancy of results and industry-specific factors.

On-page

We at Nova encourage everyone to follow through with a thorough On-Page Search Engine Strategy. Having quality original content, social media profiles and a correct SEO is key, yet a proper Off-Page strategy is not always recommended. At times a combination of other Search Marketing Services can be more efficient in the long and short-term.

Search Engine Specialist

Nova has a team of dedicated Search Engine Optimization specialist in Vaughan, ensuring that their clients get the best results. Nova Solutions’ team consists of copywriters, web interface designers and consultants.

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