Growing Online Presence
Time And Patience
Growing your online presence organically and improving your ranking is likely to take you a while. But in the long run, it will be worth the wait. As a business owner, you need to develop patience. Don’t be quick to accept the poor link building techniques that will place your web pages on top of search only for search engines to penalize you later on. Take the time to develop an SEO strategy that is effective in the short and long run.
It is easy to be blindsided and shift your focus to quantity as opposed to quality especially when you notice that your competition is moving ahead fast. Do adequate research before you start targeting any search terms. If the local search terms do not have high search volumes, don’t give up too quickly. Keep on targeting search terms and keywords that will give your website more relevant traffic because at the end of the day the goal is to generate conversions.
Develop A Refined Plan
Think about the kind of customer you want to attract through your web pages and develop a plan that is suitable for your target audience. For instance, if your customers are mostly young women, you may want to use platforms like Instagram and Facebook when advertising or sharing your blogs. Understanding your target audience also helps you to know what kind of keywords you need to optimize the web pages for. Details such as the location will help you to narrow down your targeting to people who are more likely to buy your product or service.
Always Keep Track Of Your Performance
There are numerous ways to tell how well your website is performing overtime. For instance, you can check Moz domain authority which tells you how well your website will rank on search engines. You may also use tools like Google Analytics to keep track of your top performing pages, the pages with the lowest vs. highest bounce rate and the average time users spend on your site. Such metrics are important and can unveil a lot of information regarding the way your website is structured and the content you share with users. You can then make changes to your strategy based on what’s working for your website by analyzing actual data.
Generate Quality Content
Quality content will help to improve your website rankings and also visibility. Invest in content that is unique, interesting and keyword optimized. Do not take pieces of information from different web pages and publish them on your website. Doing this can result in duplication which eventually harms your rankings. Consider developing a content marketing strategy that will help you to generate leads and establish yourself as an authority in your industry.
Focus On Local
Local content is key especially if you have a local business that targets customers from a certain geographical location. It is important to also network with other local businesses and organizations in the area. Have your business listed on popular sites and make sure the descriptions contain relevant keywords and the contact information is up to date.