Determine What You Need in a SEO Strategy
New website owners need to realize that search engine optimization is a never-ending process. It’s also very time consuming, so if you don’t know exactly what you need and what your limits are, you will waste a lot of time and get nowhere. SEO isn’t something that you can easily do on your own. You WILL need help at some point.
SEO is a lot more complex than most people realize. It involves on-page optimization, off-page optimization, blog posts, navigation, link building, etc.
It’s essential that you have an understanding of what you need and how much of the work you will be able to do by yourself.
Here are a few ways to determine what you need in a search engine optimization strategy.
Considerations about your visitors.
Always put your visitors’ needs first and foremost. Putting a huge focus on what your visitors want is what the search engines what you to do. Do you really think they will want to visit your site if there is a lot of keyword stuffing or duplicate content? Will they stay on your site for very long if it’s slow and sluggish? What if visitors want to visit your site on a mobile device but your site isn’t optimized for mobile devices? Think about what they want and create your SEO strategy accordingly.
Your company’s goals.
Your short-term and long-term goals are important considerations in any marketing strategy, including search engine marketing. Conveying your goals to an SEO company will help them develop a custom strategy just for you. Having a clear understanding of your goals is a must in order to determine keyword strategies, content, and link-building.
Your resources and limitations.
Do you have the time and skill to sit and create your own content and make your own updates? If not, are you working with quality freelancers who can provide the content and updates you need when you need them? Do you have SEO tools to work with, and if so, do you know how to use them properly? If you don’t have the resources and knowledge to work on search engine optimization in a timely manner, it will be in your best interest to work with SEO consultants. Provide them with a clear understanding of your constraints and limitations.
Your site’s current performance.
If your site is already up and running, take a look at the analytics data to evaluate conversion numbers, traffic numbers, and bounce rates. What are your best keywords? What are you best performing ads? Having an idea of what is working and what isn’t working will help you come up with a better SEO strategy.
The value of your links.
It’s important to know which other sites and blogs are linking back to yours since not all back-links are equal. In fact, some may even be harmful. If you don’t have any valuable back-links from a credible site or blog, you need to work on getting some. This should be an important factor in your search engine optimization plans, since links play a role in rankings. Work on creating great content that other sites will be willing to link to.