Search Engine Optimization
Simple But Effective Tips
If you run a business that requires a website, as most businesses do nowadays, it is important to ensure that this site is visible to search engines. This is what search engine optimization is all about-giving visibility to your site, so that people can find you when they make searches related to your field of business. Whether you are doing the optimization yourself, or hiring someone else to do it for you, there are several simple but effective tips you can make use of.
1. Research Your Keywords
Some people opt to guess which keywords to use in their optimization based on their understanding of their industry. While this might work, the best way to do it is to make use of the numerous online tools that allow you to conduct due diligence on your keywords. This will allow you to find the best keywords that suit your audience.
2. Resize Your Graphics
For most people, resizing the graphics on a website means reducing the width and height attributes. The end result of this will be that there will be smaller-looking graphics on your site. This however does nothing for the loading speeds of your site, as the graphic hasn’t actually been resized. The best way to go about this is to work on the size and resolution of your graphic first, and then upload that to your site.
3. Maximize Your Homepage’s Link Authority
Your homepage is likely to receive a lot more visitors than any other page on your site. You should not let visitors turn back at the homepage; instead, include links to other pages that your audience would find useful. Such pages include primary product pages, frequently asked questions, glossary of terms etc. The homepage is your elevator pitch- it should help you sell your other pages within 118 seconds of your audience visiting it.
4. Excessive Repetition In Your Title Tags Is Counterproductive
Start each title tag and heading of your site’s pages with an original and well-researched term. Repeating the same words in your title tags will not do much for your search engine ranking. If you must include your company’s name in every page, do it towards the end of the Title on the far left. It doesn’t make sense to optimize your homepage and forget about the other pages, considering how useful Title Tags can be when search engines are trawling the web looking for URLs to rank.
5. Work On Your Content
Optimizing your site to make sure it can be seen by search engines is the easy part of the job. The harder part is retaining your visitors so that they keep coming back for more. For this, you will need to ensure that your audience finds new content every time they visit your site. Content is king, and keeping it fresh will ensure that your visitors bring more visitors when they share your informative articles and blog posts. Search engines will also rank you better if your keep churning fresh and optimized content on a regular basis.