How To Use Competitor’s Top Pages Data For SEO
There are different tools and online platforms that an SEO company can use to obtain reports that provide important data from competitors’ top pages. What you do with this data will determine how successful your SEO efforts will turn out.
What To Look For In Your Competitor’s Top Pages
First and foremost, you need to determine the kind of reports that will be beneficial to you. Top pages may mean different things to different people. For one webmaster, it could mean the pages with the most links or social shares and to another, it could be the pages with the highest search rankings. The good thing is that tools like Majestic and Moz allow you to filter data that you really need.
Which pages are most linked to?
Get the top pages based on the links. You can further analyze the pages to determine why people are referring to them and make similar changes to improve your SEO Toronto.
Which pages have the most social shares?
Tools like Moz can help you narrow down your competitor’s top pages by social shares. However, Moz only provides data from Facebook and Google Plus. If you want to obtain data from Twitter, BuzzSumo is a great tool that you can use.
Which pages receive the most search traffic?
If you need to find out which of your competitor’s pages are getting the most search traffic or ranking highly for certain keywords, you can use a tool like SEMrush. This is a valuable report that you can use to improve your own keyword research.
Which pages are ranking for multiple keywords?
There could be pages that are ranking for different keywords, even if they don’t appear on the first or second rank. To get this report, you can use SEMrush or Ahref.
Which pages get the highest total traffic?
You can easily obtain this data using Alexa or SimilarWeb. This allows you to narrow down your competitor’s top pages by the total traffic each receives. This total traffic includes what is obtained from email, social media, direct traffic and external links among others.
What Should You Look For In Those Top Pages?
After getting all the reports, it’s important to perform a thorough analysis to help you understand what your competition is doing to succeed in the different sectors. You can also review the top pages by social traffic report to see the kind of content that resonates well with your competitor’s audience. You may realize that the same content is done poorly in SEO. This gives you an opportunity to create better content.
Again, you may want to find out what type of content has given your competitors a great link profile but they’re not really ranking for it. Sometimes you may notice that your competitor is not ranking anymore for a certain type of content because they haven’t kept it up to date. Use this as an opportunity to create better content and rank highly for it.