Optimizing Local Listing For Search Engines
Implementing Local Strategies
Optimizing your local listing for search engines is something that you simply must be doing. As a business owner, you have many issues to deal with when it comes to local SEO. It doesn’t help that the algorithms are always changing, and without a solid plan, you might not know what to do.
Local Strategies And Tactics
Implementing local strategies and tactics the right way will provide your business with numerous benefits, including:
- – Improved visibility on the internet
- – More local, targeted traffic to your website
- – Support for offline marketing efforts
- – Increased brand authority
- – The potential for higher conversions
No matter how often the algorithms and signals change, there are a few factors that will always matter.
Creating your G+ local page and verifying your information
One of the first things you must do is fill out your local page for Google+. It’s a type of directory listing with Google, and it contains important information about your company, such as the name, phone number, address, website, and any other details you might want to provide. Everything must be 100% accurate.
After creating the profile, you must verify it with Google. There are two options for verification: you can receive a PIN number via postcard or by phone.
Starting a local blog
Blogging is one of the more underestimated aspects of local internet marketing. It’s a great strategy for attracting traffic, gathering leads, and increasing sales. Target your audience by creating relevant posts. One great strategy for this is to do research on local search queries and create content around those queries. Also, if you are helping the community or running promotions for locals, write about it in the blog.
Performing on-site optimization
There are numerous on-site SEO factors you should consider for your local listing page. You will need a good meta description. It should include a call-to-action message and contain a clear value proposition. The title tags should feature geo-identifiers. Also, the page should have mobile-responsiveness so that smartphone and tablet users can easily view your profile. Additional on-site optimization factors include NAP listings that match all other listings and citations, schemea markup, and high quality content with relevant keywords.
Acquiring reviews and ratings
Review signals play an important role in local profile optimization. Always try to encourage your customers to leave a review on your Google+ page and/or other local listing pages. Review quantity, diversity, and velocity are all factors in local SEO.
Building quality links
Another important factor to consider for your local SEO is local link building. There are a number of tactics you can use to obtain the types of links that are valuable to your brand. It’s important that you acquire links the right way without resorting to spam. A few ideas include:
- – Create and leverage local partnerships
- – Sponsor local events
- – Host special promotions and giveaways
- – Provide testimonials and reviews to other local businesses in your industry
- – Encourage visitors to your page and blog to share your info on social media websites
Some other SEO factors that are important now and in the near future include:
- – Putting your city in the landing page title
- – The physical address
- – The click-through rate via search results
- – Service and product keywords
- – The distance between the searcher and your business
- – Proper category associations
- – The authority and quality of structured citations
Also, keep in mind that Google+ isn’t the only local listing directory. You may also want to create profiles with Yahoo! Local, Local.com, Yelp, and FourSquare.