Keeping Your SEO Ranking Up While Your Website Is Down

How to Avoid Losing Traffic After Redesigning Your Website

Keep your brand on top of SERPs.

Every site will require a redesign at some point in time. Redesigning is an important step to ensure your site doesn’t look outdated or no longer fulfills the needs of the online user. In fact, revamping your website can help you to increase traffic, conversions, and sales but it has to be done right.

Unfortunately, many website designers are taking on redesign projects without planning ahead of time. Among the important issues to consider when redesigning a site is how to avoid traffic drops during the site redesign. Your sit can lose substantial traffic days or even weeks after the new design is launched. We’ve seen this happening quite often. As a reliable provider of web design Toronto, we’ll share with you tips to avoid these traffic drops and keep your brand on top of SERPs.

What causes traffic to drop after redesigning your site?

Before we get to how to avoid traffic drops following a redesign, it’s important to understand the causes of the drop in website traffic. First things first, you need to understand that a minor drop in traffic when you launch the new site is quite normal. Therefore, don’t panic if you notice a decline of less than 10% of your previous traffic after uploading the new site. This temporary decline in traffic is because Google has to crawl and index the new pages. However, traffic shouldn’t drop significantly for more than a few days. If it does, it’s probably a big issue that needs to be addressed.

Set up proper redirects

One common cause of traffic drops after a website redesign is failure to set up proper redirects. While it’s not realistic to redesign a site and have no redirects, there are ways to make redirects work for you without compromising your site’s crawlability. Make sure any new pages that have been moved to a new location or any changes in URL structure are properly redirected to avoid an unnecessary traffic drop.

Create a new sitemap

This is often a necessary step if your site structure changed considerably after the redesign. The sitemap simply gives search engine crawlers a list of all the important pages on the site and speeds up the process of indexing the pages which means you can quickly restore traffic after the web design Toronto. Check all internal links to ensure none of them is outdated or that they don’t cause any crawl issue.

Use ranking keywords in your copy

If you create new pages that don’t use the keywords that they originally ranked for, you may lose substantial traffic due to this. Your site will not show up on search if it no longer has the information that it was ranking for. Work with a SEO to help you determine which pages rank for what target keywords so that you can maintain some of the content and avoid losing relevant traffic after the redesign. In fact, consulting with a SEO agency throughout the process helps to avoid issues that affect traffic in the long run. The SEOs will go through your site and take an inventory of all the top-ranking pages so that they can maintain the valuable information in the redesigned version. You can also use this information to build a new site structure that works for your brand.

Ensure the analytics tracking code is in place

Before you launch the new site, make sure you’re able to track your website traffic. This means the Analytics code should be in place. It may seem obvious but it’s one area that many designers overlook when redesigning a site.

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Keeping Your SEO Ranking Up

Impact On Website SEO Ranking

Have you recently experienced a website outage? Worried that your rankings were affected when the site went down? Website outages can mean huge losses to your business let alone having a negative impact on your website SEO ranking. It is very important to set aside a plan on how to handle such issues and ensure that your search rankings are not affected beyond repair.

Internal Server Error

What Happens When The Site Goes Down?

During a website outage, your server will send 500 error messages to indicate to potential visitors that your site is inaccessible because it cannot fulfill the browser’s request. 500 and 503 error messages discredit your brand and you need to avoid them at all costs. You can do this by migrating to a more efficient server or host.

Difference Between 404 And 500 Error Messages

When your website has 404 error message it shows that only a single page or file is missing or the request cannot be fulfilled by the browser. However, 500 error messages indicate that the entire server itself is experiencing issues. The good thing with 404 error pages is that you can always customize them to suit your user needs. You can provide users with other options to continue browsing your site even after they come across a 404-error message unlike during a website outage when all requests cannot be completed.

The Risks Of Server Outages

Sometimes server outages lead to significant drop in rankings. This is usually followed by lower conversion rates and sales. Search engines will send fewer people to your website during an outage because it doesn’t want to give users a poor experience. Search engines want to ensure that searches find the information they are looking for fast and effectively. It avoids showing the pages with 500 error messages because of this. While even the most popular websites experience server outages, the key is to ensure you have minimal downtime. If the downtimes are too much, you need to make changes to prevent affecting your rankings, traffic and sales.

A Drop In Natural Search Traffic

If you get a lot of traffic from branded searches, you are unlikely to be affected by a server outage. However, if you get traffic from nonbranded queries, you will notice a performance drop. This is because search engines will direct users to other sites that target similar customers by providing products or services related to the nonbranded queries. Your competition may take advantage of this and notice an improvement in traffic when your server goes down.

The Length Of Downtime Is Key

How long was your website outage? The length of time for which the website was inaccessible will also impact on its rankings. If the server outage was just for a few hours, it wouldn’t have such a huge impact compared to when it happens for days. Make sure you take quick measures to get your site up and running as fast as possible when the serve goes down. The more time it’s inaccessible, the more you are risking in terms of search rankings.

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