Optimizing Your Website For Search
Keyword research is a very critical process in any search engine optimization efforts. Without proper keyword research, you will not succeed in optimizing your website for search. There are numerous tools that you can use to understand what niches and keywords your website needs to be optimized for. Reviewing the competition level for these keywords and phrases will also give you a better understanding of what to focus on and make profitable decisions. Let’s look at a few tips to help you in your keyword research efforts.
Use The Free Keyword Research Tools
You don’t have to pay anything in order to get relevant keywords and phrases for your business. The Google Keyword Planner tool is absolutely free. Using this tool, you can type a keyword and it will generate similar keyword ideas that you can use in your web pages. This tools also gives you information about the competition and search volumes of the keywords suggested. You don’t have to optimize your website for all these keywords. Just narrow it down to those that best suit you.
Come Up With Your Own Keyword Ideas
Think about how your consumers view the product or service you offer and the kind of queries they are likely to type online. This will help you to come up with a list of keywords that are very relevant to your business or product. One thing you are likely to notice with these keywords is that they will have very low search volumes. This shouldn’t discourage you. Such keywords will give you more relevant traffic that is likely to convert better than the ones you obtain using generic keywords. Brand-related keywords also help you to narrow down your audience to only those who have had an interaction with the brand. This helps to improve conversion rates.
Think Of Geo-Targeted Keywords
Do you offer your product or service in a specific location? Consider including a few relevant keywords that have the name of your locality or areas where your business serves. For instance, if you sell shoes in Ontario, it would be worthwhile to include ‘shoes in Ontario’ as one of your keywords. Some of these keywords may appear generic and hard to target because of high competition but they end up bringing in the most relevant traffic.
Get Keyword Ideas From Your Competition
Wouldn’t it be nice to know which keywords your competitor is optimizing their web pages for? Well, doing this is pretty simple given that there are online tools like Moz which are designed to help you uncover this information. Moz SEO toolbar can help you to check the keywords that each page is optimized for. You can get keyword ideas using this toolbar and include them in your SEO strategy.
Most importantly, make good use of the keywords you obtain, whether using free and paid tools or by thinking through what your customers are likely to search for. Don’t make the mistake of overoptimizing your website using these keywords. Remember to maintain quality and naturally flowing content on all your web pages.