SEO in Toronto Guides & Resources
Understanding The Basics Of Search Engine Optimization
SEO in Toronto is becoming more and more important as the number of businesses grows. It’s a big city with thousands of companies competing for the top spots in Google search results. Even if you plan on hiring experts to help you, you still need to at least understand the basics of search engine optimization. Learning about SEO yourself will make it easier for you to decide on the right firm.
Fortunately, there are some great guides and tutorials out there for every level of SEO. After you learn the basics, you can move on to an intermediate guide, and then a more advanced guide. Here are some of the best resources for learning SEO.
Google’s SEO Guide
Google’s 30 page PDF guide to search engine optimization is a great place to start. The starter guide offers pictures, information, and tips that you can use to optimize your website. There are chapters on how to create accurate page titles, optimizing content, image utilization, correct URL structure, and more.
The Moz Beginner’s Guide
This guide has been read by millions of people. It’s several chapters long and offers an in-depth tutorial on how SEO works. It covers everything from basic strategies to measuring and tracking success. You will also learn what factors affect your search engine rankings and what you can do to improve your site’s chances of getting a high ranking.
Wordtracker Keyword Tool
A keyword tool is a must-have for anybody interested in SEO. The Wordtracker tool in particular is very handy for not only keyword generation, but research as well. It measures competition and helps you create content with the keywords you want to use
This is the tool of choice for many of the top SEO professionals around the world.
Bing Webmaster Guidelines and Tools
Many people get so caught up with Google optimization that they forget about other search engines. Bing offers some great tools and guidelines for online businesses. The guidelines are highly detailed and explain what you should and shouldn’t do if you want to optimize your site. The tools will help you analyze your visitors and identify items that need to be adjusted.
Search Engine Land
This is an entire website filled with all of the information you will ever need on SEO, including how-to videos, guides, news, and more. It’s updated every day with tons of resources. The Periodic Table of SEO is a great place to start if you’re a beginner. As you begin to learn, you can check out the library, which contains a collection of in-depth guides on flash, local SEO, tagging, mobile search, domain names, and more.
The Advanced Guide to SEO
Whenever you feel that you are ready to learn about advanced techniques, this guide by Neil Patel offers plenty of information. The 45,000 words encompass nine chapters on indexation and accessibility, site performance and speed, advanced data research, WordPress, etc.
Now you have some ideas of where to turn whenever you want to learn about search engine optimization. SEO in Toronto is highly competitive, so it’s in your best interest to learn as much as you can in order to stay one step ahead of your competitors.