SEO with Social Media Services
If you are an online business owner, it’s in your best interest to work with an SEO agency that puts a lot of focus on social media. Search engine optimization isn’t just about link building and filling up your site with keywords like it was several years ago. Today, any successful online company will tell you not to underestimate social media.
While building a website with high quality, valuable content is important, so is participation with Twitter, Facebook, YouTube, LinkedIn, Reddit, etc.
Here are some strategies for using social media to enhance your SEO efforts:
Optimizing your posts and Tweets.
Social media posts can be picked up by search engine crawlers. For this reason, you can and should add keyword phrases in your posts. Keep an eye on Facebook and Tweet trends and use keywords that people are currently searching for. However, you want the posts to be more than just ads with keywords. Add value to them by providing useful information that people would be genuinely interested in reading about.
Work on building a following.
One factor that search engines consider when evaluating domain authority is the following a business has on social platforms. For example, if you have thousands of followers on Twitter and thousands of likes on Facebook, you have a better chance of ranking in a high spot than many others in your industry.
However, you must build a following in an honest way that does not involve spamming or cheating. Don’t send out several Tweets a day or reply to every last post on Reddit. You can build your following by engaging your audience in forums, writing informative posts, answering questions and providing helpful advice.
Don’t try to trick Google with multiple accounts.
If you create a bunch of spam accounts to follow your main account in order to make it appear that you have more followers, the search engines will be able to tell. Even if it seems to work at first, it will cause harm in the long run. It’s better to do things the right way, even if it takes longer. You’ll benefit more in the future.
Use different mediums for sharing information.
Social media involves more than just Facebook posts or Tweets. In addition to creating written content, you can also create videos, informative graphics, images, and audio. It all ties in together, as people use Facebook, Twitter, and Reddit to share YouTube videos, and people can follow you on Twitter or Facebook or from your YouTube chanel.
Engage with other businesses.
Social media actually gives you the chance to work together with competitors rather than against them. A good local SEO strategy is to engage with other businesses in your area through social media. Share some of their content and follow them. Hopefully, they will return the favour. Google will see that you are associating with other companies, and it will help your own brand.
Keep active profiles, but do not go overboard.
First of all, you don’t have to sign up for every single social media site. Three or four of the more popular ones would be ideal. You will want to update your profiles regularly. However, you don’t want to spend all of your time on social media; you don’t want your followers to think you are trying too hard for attention. Don’t neglect other SEO strategies either.
It’s best to work with an SEO agency that will help you come up with a custom social media plan for your company.