Title Tags and How Do I Use Them for SEO?
In HTML code, the title tag specifies the title of your web page. Unlike Meta tags, title tags are a required component of your website. Title tags work best when they provide context-rich titles. For example, instead of using a title such as “introduction” which doesn’t tell you much about the context, it would be better to use “introduction to house training your puppy.”
Four Key Roles
Title tags play four key roles on a web page. First, they are used by individuals such as other webmasters when they link to your page. The better your tag title, the more likely it is that your site will be reviewed quickly and get favourable treatment by editors.
The second role of the title tag is that it is displayed in search results as the most prominent piece of information. The better the title tag, the more likely it is that searchers will find it appealing and click to your website.
Third, the title is displayed by the visitor’s browser in the border of the screen as your visitor is viewing your website. This serves to remind the visitor where he or she is in your website and helps to make for a better customer experience.
Finally, the title is used by major search engines as the most important piece of information available in order to help them determine the topic of your page and therefore to determine your search engine ranking.
Since title tags are so important, you should follow some the following guidelines in order to optimize their effectiveness.
- – Use Title Case when typing your titles.
- – Titles should clearly indicate what information can be found on the page – this is important for both search engines and visitors to the site.
- – Every page must have a unique title (you cannot simply use the same title for every page on your website).
- – Home page titles should introduce both the page itself and the purpose of the website. In other words, you need to include the name of your organization in the title tag of your home page.
- – Be aware of title tag limits (maximum length). Google will display up to 66 characters, cropping to complete words and Yahoo has an absolute cut off of exactly 120 characters. Make sure that your title works for both Google and Yahoo.
- – Include target keywords in your title tags – remember you title tag is your single most important piece of information for search engines.
- – There are a number of tricks that you can use to make you title tag more eye-catching for users. Webmasters like to use all sorts of symbols like asterisks, brackets, arrows and more to make their titles stand out.
- – Google, Bing, and Yahoo! will display the copyright symbol (©), the trademark symbol (™), and the registered trademark symbol (®) in titles. You can use © or ™ to put the Copyright symbol in your title, ™ or ™ to put the Trademark symbol in your title, and ® and all will appear correctly all the search engines.