Should You Focus On Page Rank Or Domain Authority?
Page rank and domain authority are two critical metrics that an SEO company may use to boost website performance. Page Rank is created and measured by Google whereas domain authority is metric developed by a third-party known as Moz. There’s a lot that goes into measuring your page rank and domain authority. We’ll look into these in detail below.
What’s a Page Rank?
Page Rank is a metric that is calculated by looking at the number of links pointing to a site as well as their quality. This simple metric can be used to identify a site’s authority. If your website has quality incoming links, it will have a higher Page Rank. This measurement was used by webmasters to determine whether a site is trustworthy though this is no longer the case. It’s utility over the years has gone down.
The main reason why PageRank as a metric, has decreased in value, is because search engines lie Google stopped updating their PR data these recent years. That’s why you may have noticed that your site is neither falling nor increasing in PR over the years. Page Rank data can be updated twice within the year and Google promises to reduce the frequency of updates in the future. Though PR may be valuable to search engines as they are a part of their algorithm, it’s losing meaning as a public metric.
To determine the value of your web pages, Moz.com created a metric known as domain authority. As the name suggests, this metric calculates the authority of your website. To check your site’s domain authority, you can use different tools such as MozBar or Open Site Explorer.
How Is Domain Authority Calculated?
There are a number of factors that come into play to determine a site’s authority. They include:
– The number of links from external sources and their quality. The frequency in which people link to your site will also determine a domain’s authority.
- The number of links going out to different sources and their quality. Outbound links to authority sites can help your DA to increase.
- Your DA will also be affected by your domain registration details. For instance, if you own 12,20 or 30 more domains that are linked to your site and they are regarded as spammy or black hat, your DA will be affected.
- The age of your domain will also influence its DA. If a site is older, it is considered a more credible source and hence given a higher domain authority than a new website.
- The other critical factor is the diversity of your links. For instance, you’re better of having a smaller number of links from a wide range of high authority sites than a large number of links from a small number of sites.
- Your Page Rank will also be used during DA calculation. The higher the PR, the higher the DA.
- Another important factor is how content and traffic on your website has been distributed over time. For instance, if your site has a sudden spike in traffic, it has to be considered if it’s purchased traffic or organic.
Both domain authority and page rank are important metrics in SEO Toronto that you can use to determine the performance of your site and work on improving your rankings.