Unique SEO Tactics
Helping E-commerce Sites Rank High
Good SEO companies stand out with their ability to come up with clever tactics for helping e-commerce sites rank high in search engines. Whether you are creating a new website or wish to make improvements to an existing one, you must develop an SEO strategy for both the short-term and long-term. Even if you do manage to make it to the first page, you must work hard to maintain that position before another site outranks yours. Keeping your spot on the first page is almost as difficult as actually making it to the first page!
To get you started, here are some clever techniques that the best SEO companies use:
Do a lot of research – on literally everything.
You’re probably well-aware that you are supposed to do market and keyword research, you might not be aware of the importance of competitor research. Optimizing your site with keywords isn’t enough – you need to know which keywords are being used by your competitors as well as how they are used.
There are tools available that will help you gather such information. Also, visit your competitors’ websites and compare them to yours. What do they have that you don’t? How does their site design and architecture differ from yours? How do they write the content for products/services? This research will give you some ideas of what you should be doing.
Make sure nothing is left out of your content.
Any content you create, from a how-to guide to product descriptions, should be formatted properly and contain the following: simple title, optimal keyword density ratio, ideal keywords, headings, and good grammar and spelling. It should be interesting to read. This structure is beneficial for SEO purposes. A lot of webmasters only put up generic, lacking content – don’t make this mistake.
Highlight the focusing keywords.
Whenever you use a keyword, put focus on it in some way, whether by highlighting it or bolding it. Doing so will help convey the message you are trying to get across to the readers. It will also provide a small SEO boost, just as long as you don’t go overboard with the keyword density.
Test the speed of your website out.
One of the factors Google uses to determine rankings is site speed. If your site doesn’t load within a few seconds, it won’t rank high. Not only should it load quickly, it should also run quickly. There are a number of things you can do to increase its speed: obtain more server space, reduce image file size, use thumbnails instead of full-size images, keep the design simple, etc. Even if your site runs fast on your end, don’t forget that there are still people using older PCs – you don’t want to alienate them.
Always be on the lookout for errors and fix them ASAP.
Many webmasters don’t bother to look for errors, let alone fix them. Some SEO companies don’t mention the possibility of some errors to their clients. It’s important that you keep your site as error-free as you possibly can. Even minor errors, such as a broken link or misspelled word, can lower your site’s performance level. Tools like Screaming Frog and SortSite will check for errors against a variety of checkpoints: accessibility, usability, privacy, broken links, compatibility, etc.