The Importance Of Long-Form Content For SEO
For a long time now, web masters are using long form content to generate leads. Along with getting the attention of readers, long form can be used to optimize web pages better for search engines. Long-form content gives websites move online visibility, social sharing and improves link building. Websites that have taken time to create in-depth and informative content also benefit by getting a higher authority. Here is why you need to consider long-form content as part of your SEO strategy this year.
Improve Search Engine Ranking And Get More Visibility
There is a correlation between the length of content you publish on your website and your search rankings. Websites that have posts over 2,000 words are more likely to attain a higher search ranking. This is because search engines perceive such websites as thought leaders in their industries. The more information you provide to users, the more credibility your brand attains. This also helps you to pull in lots of organic traffic.
Get More Social Media Votes
Whenever you post content on social media and link back to your website, you not only help in link building but also traffic to your website from different social media platforms. Content that is long and contains a detailed analysis of the subject matter is likely to be shared by different social media users. This gives your brand more exposure and also helps to establish you as an authority in the respective industry. In fact, a research that was done by Moz recently uncovered that long form content gets shared more and has more links that shorter content.
Enhance Keyword Optimization
With long form content, you are able to use as many keywords as possible on the web page. This allows search engines to crawl and index your site, giving it a higher ranking because of the presence of relevant keywords. The long-form content has to be commendable and any keywords used should flow naturally in the article. If you overdo it by stuffing keywords on the content, you risk losing engagement of users and also poor rankings. Readers don’t want to read information that has keywords fixed in each sentence. Make sure the keywords you use in your long form content flow with the rest of the piece.
Using long form content can help your brand to get more leads and ultimately conversions. You can place call to actions strategically in the content to get more people to buy your product or sign up for your service. Using long form content, you can answer customer queries and help in simplifying the purchase process.
To conclude, long form content can help your business to maximize on traffic, social sharing, improve website authority and conversions. You just need to ensure you provide original, unique and interesting information that users will want to read and share. Also ensure you include relevant keywords, calls to action and answer users most FAQs. Sharing your knowledge through long form content is always worth the time and cost.