Video Optimization Guide For Search Engine Optimization
Optimizing for a video is not too different from optimizing other content. The same general concepts apply. Here are a few tips to make optimizing your content a little easier:
- Create original content: This applies to all your SEO needs. For best results, you want your movie, demo, vlog etc. to be new and original. The more creative, the better. This content especially needs to be exciting so it gets maximum response. Length also matters – it shouldn’t be too short or too long. Generally videos between 30 seconds and 5 minutes yield the best results. Aim for content that will go viral.
- Use consistent branding: Always make sure the content you are creating and uploading is consistent with your brand and messaging. Any footage you create should reflect the messaging of your company, and should be in line with the reputation your brand is doing its best to portray. Make sure that your video content is just as effective as your written content at representing your brand to all of its viewers.
- Decide how you’re going to host it: There are a couple of different ways to host the video on your site. One of the most popular ways is by uploading it to YouTube, then embedding that onto your page. This method tends to be the easiest, and it also elicits good SEO results because it can be searched through YouTube itself. You can host the file on your site independently, but this requires more specific knowledge on how to set that up, and you get into issues of file types and media players. Because it’s best to avoid Flash, for loading speed and compatibility reasons, going the YouTube route might be your best bet.
- Use keywords and tags: Just like your other SEO content, you’ll want to implement the appropriate keywords to get search engines’ attention. Labelling it with catchy – but relevant – keywords is key in having it achieve search engine results. Everything from the titles down to the name of the file uploaded should be named in such a way to procure results. Avoid using useless words like “and” and “the” in your tags; be catchy and punchy. Using the word “video” will help search engines identify the type of content. You’ll also want to insert a description for search engines to pick up. Some more words that tend to catch the attention of search engines include “how to”, and “tutorial”; “explanation”, “demonstration” and “what is” also stand out as informative. Like all other SEO, you’re looking to make your content jump out to your viewers and the search engines alike.
- Organize your website: It’s really helpful to search engines when websites have sitemaps that outline the content and locations for content. Again, this helps the search engines find your content. Organizing all of your videos into a directory, where they are adequately labelled, helps too. You will get the best results when they are located when they are consolidated and easily navigated.
Videos are a great way to engage your viewer and create an overall better experience for those who visit your website. Just make sure that – like all the other important parts of your site – they are optimized to give you the best results.