Video Optimization Guide For Search Engine Optimization

How to Utilize Video Schema Markup on Your Video Pages

Utilize Video Schema Markup correctly

It is such a shame that there are some companies out there which are yet to realize the importance of video schema markup up until now. Markups are an influential way of assisting search engines in understanding what you are providing on your post in a detailed way.

Companies like Bing, Google, and Yahoo have been using these rich snippets for nearly 6 years and clearly, you can see the great wonders its doing for them. The reason why on-page markup is so important for such companies is that, where there is an embedded video, the search engines will provide you, the viewer, with information about the subject matter on the page.

Trust us, this markup is very crucial for you because failure to utilize it on your website means that the marketing videos you have posted are less likely to be viewed than those of pages that are utilizing them. To ensure that you don’t undergo such disappointments, we have composed this short guide in order for you to understand how you can effect markups on the sites of your video pages

What difference do they bring to your video pages?

Lacking on-page markups means that the only thing the search engines will have about your video is the heading, a description, and a summary.

On the other hand, if you use them, you will be able to tell the search engines about who made the video, those who starred in it, its duration, the copyright holder and even better, a video transcript which is just amazing especially for SEO purposes.

Other useful tags you can use to make a difference include:

• Expires: This shows how long the video will be available and relevant for viewing
• Upload Date: Shows when the video was first broadcasted and it’s a great way to show users if the content in the video is significant or not.
• Content URL: The URL to the original video file
• Embed URL: This specific URL indicates where the hosted video is. It’s very helpful in assisting search engines to find the video quicker.

How do you optimize your videos with markups?

The simplest way to do this is by including a map for search engines to follow. All you require to do is to make sure that the schema markup is included in the HTML code of the video page.

The uniqueness of doing this is that the pages will still look the same and the site users will not view them. What’s more, this information will help search engines to mark the pages and to display them in an upgraded form in the SERPs.

Overall, there are certain things you ought to realize for a smooth and easy time:

• Using consistent keyword phrases ensures that the intended audience watches the video. Utilize it in the heading, the video page, definition and if possible have it in the transcription.
• To be sure that the videos of your choice get the broadcast you hoped for in the SERPs, make sure to test that the markup is working right using Structured Data Verification Engines. We recommend using the one for Google.
• A great way to assure connection to the engines is by making sure that the markup is visible without execution of Flash/JavaScript.
Are Video Sitemaps worth it?

Although it requires more work to generate a sitemap, having it will help search engines to properly understand what the video is about and to correctly display it as you expected in the SEPRs.

Nova Solutions encourages you to start taking markups seriously because not only is it vital for Search Engine Optimization, but it also helps your video to stand out in the search results of videos having the same content as yours.

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Video Optimization Guide

Tips to Make Optimizing Your Content a Little Easier

Optimizing for a video is not too different from optimizing other content. The same general concepts apply. Here are a few tips to make optimizing your content a little easier:

Video Optimization Guide

Original Content

– Create original content: This applies to all your SEO needs. For best results, you want your movie, demo, vlog etc. to be new and original. The more creative, the better. This content especially needs to be exciting so it gets maximum response. Length also matters – it shouldn’t be too short or too long. Generally videos between 30 seconds and 5 minutes yield the best results. Aim for content that will go viral.

– Use consistent branding: Always make sure the content you are creating and uploading is consistent with your brand and messaging. Any footage you create should reflect the messaging of your company, and should be in line with the reputation your brand is doing its best to portray. Make sure that your video content is just as effective as your written content at representing your brand to all of its viewers.

– Decide how you’re going to host it: There are a couple of different ways to host the video on your site. One of the most popular ways is by uploading it to YouTube, then embedding that onto your page. This method tends to be the easiest, and it also elicits good SEO results because it can be searched through YouTube itself. You can host the file on your site independently, but this requires more specific knowledge on how to set that up, and you get into issues of file types and media players. Because it’s best to avoid Flash, for loading speed and compatibility reasons, going the YouTube route might be your best bet.

– Use keywords and tags: Just like your other SEO content, you’ll want to implement the appropriate keywords to get search engines’ attention. Labelling it with catchy – but relevant – keywords is key in having it achieve search engine results. Everything from the titles down to the name of the file uploaded should be named in such a way to procure results. Avoid using useless words like “and” and “the” in your tags; be catchy and punchy. Using the word “video” will help search engines identify the type of content. You’ll also want to insert a description for search engines to pick up.  Some more words that tend to catch the attention of search engines include “how to”, and “tutorial”; “explanation”, “demonstration” and “what is” also stand out as informative. Like all other SEO, you’re looking to make your content jump out to your viewers and the search engines alike.

– Organize your website: It’s really helpful to search engines when websites have sitemaps that outline the content and locations for content. Again, this helps the search engines find your content. Organizing all of your videos into a directory, where they are adequately labelled, helps too. You will get the best results when they are located when they are consolidated and easily navigated.

Videos are a great way to engage your viewer and create an overall better experience for those who visit your website. Just make sure that – like all the other important parts of your site – they are optimized to give you the best results.

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