Power Of Branding & Social Media
How Do Top Ranking Sites Have So Little Content?
The fact that many top rating sites have such little content speaks to the power of branding and social media. Content doesn’t always mean a 300 word blog post. It comes in many different forms. Branding alone brings hundreds of thousands of natural hits to top ranking sites.
The truth is, big brands don’t have to work as hard as you do to reach their customers. They already have a large customer base and are able to grow it much more quickly than a small company would be able to. While building a blog for content or creating backlinks wouldn’t hurt them, they simply don’t need to put in the extra effort to rank higher.
Part of a big brand’s ranking is simply organic. Loyal customers don’t have to type in a keyword phrase like “dark wash jeans” to find their favorite jeans, they go straight to the company of their choice. This is a huge boost for big company sites because instead of typing in “dark wash jeans” the customer is typing in the actual name of the company and that alone gives them a huge boost in rankings.
Backlinks are also common for high profile brands. Big brands simply let their campaigning start an online firestorm. Once a fashion brand introduces their new line bloggers and enthusiasts start talking and the back-linking begins. These backlinks bring in hundreds of thousands of visitors because they’re being organically used by people who love and support a brand. Links added to a site simply because someone finds something relevant are called natural links. Bloggers especially add value to natural linking because of their large reader bases.
For big brands their influence throughout forums also spreads quickly. Forums work the much the same way as social media. The more people who share links and content about a specific brand, the more traffic that brand will get.
Social media is another big link builder for large companies. When they utilize social media properly they can create platforms with millions of fans and followers. From these platforms companies create loyal customers. These customers help drive massive amounts of traffic to the site. Not only will customers visit the sites of large companies, they also share their favorites with their friends. This creates a snowball effect. Each time a company’s platform is shared with another person it has the potential to reach hundreds more. As links to a site spread like wildfire through social media platform, they boost social signals and grab search a search engine’s attention.
Don’t be discouraged by the rankings of big companies. When you provide valuable content, search engines can’t ignore it. There are plenty of SEO tools you can use to target the search engine traffic that’s going to help you build your business and climb up the rankings. Keep your message clear and build your brand. In the end the company that has a strong brand will be able to convey their message to attract its target customer base.
What are Meta Tags?
Before search engine algorithms were as advanced as they are today, Meta tags were used as a kind of hidden language developed so that search engines could determine what a particular site was about. Unfortunately, there was nothing to stop unscrupulous webmasters from stuffing their sites with irrelevant or misleading Meta tags – such as using the search word “Disney” to lead to an adult site.
Because of this, many experts will tell you that Meta tags have little to no impact on your search ranking – that does not mean however that they are completely useless.
Often in a discussion about Meta tags, you will also hear the term “title tag”. The title tag is not technically not a Meta tag however, as it is a required component of your coding – Meta tags are optional.
Perhaps the most useful Meta tag is the Meta descriptions tag. A well-written description not only tells users what is on your page, but it is like a kind of advertisement – something that persuades a user to visit your site. A description is what shows up in the search engine results. It is like good curb appeal. Sites with poor or inadequate descriptions will get less clicks through and eventually get demoted by search engines in favor of other sites.
If a description is left empty, the search engine will fill it in for you. In some cases, this may actually be desirable – but if you’d rather describe your business yourself instead of letting Google or Bing do it, then a well written Meta description is the key. The one drawback however, is that even you write a great Meta description tag, there is no guarantee that the search engine is going to use it.
One Meta tag that you should not be using are the Meta keyword tags. The only search engine that looks at the keywords tags anymore is Bing – and they use it to detect spam. To avoid impeding your websites SEO standing, your best option is simply not to add this tag.
There are also other less well known meta tags, including the, refresh tag, robots tag, http-equiv tag to name a few. These tags are used to instruct user agents such as web browsers and search engine spiders on a variety of topics.
While meta tags no longer hold the place that they once did in the online world, there is still some value in them – especially in the meta description tags and a little no how can go a long way toward promoting your site.
Power Of Meta Tags
Title tags play four key roles on a web page. First, they are used by individuals such as other webmasters when they link to your page. The better your tag title, the more likely it is that your site will be reviewed quickly and get favourable treatment by editors.
The second role of the title tag is that it is displayed in search results as the most prominent piece of information. The better the title tag, the more likely it is that searchers will find it appealing and click to your website.
Third, the title is displayed by the visitor’s browser in the border of the screen as your visitor is viewing your website. This serves to remind the visitor where he or she is in your website and helps to make for a better customer experience.
Finally, the title is used by major search engines as the most important piece of information available in order to help them determine the topic of your page and therefore to determine your search engine ranking.
Since title tags are so important, you should follow some the following guidelines in order to optimize their effectiveness.
- – Use Title Case when typing your titles.
- – Titles should clearly indicate what information can be found on the page – this is important for both search engines and visitors to the site.
- – Every page must have a unique title (you cannot simply use the same title for every page on your website).
- – Home page titles should introduce both the page itself and the purpose of the website. In other words, you need to include the name of your organization in the title tag of your home page.
- – Be aware of title tag limits (maximum length). Google will display up to 66 characters, cropping to complete words and Yahoo has an absolute cut off of exactly 120 characters. Make sure that your title works for both Google and Yahoo.
- – Include target keywords in your title tags – remember you title tag is your single most important piece of information for search engines.
- – There are a number of tricks that you can use to make you title tag more eye-catching for users. Webmasters like to use all sorts of symbols like asterisks, brackets, arrows and more to make their titles stand out.
- – Google, Bing, and Yahoo! will display the copyright symbol (©), the trademark symbol (™), and the registered trademark symbol (®) in titles. You can use © or ™ to put the Copyright symbol in your title, ™ or ™ to put the Trademark symbol in your title, and ® and all will appear correctly all the search engines.