Google’s Hummingbird & SEO Today

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With mobile searches on the rise, wearable computers are becoming an everyday reality; people’s search queries are also fundamentally changing. These basic principles, as well as Google’s continuous desire to appease the never tiring “average searcher” is the motivation behind Google’s latest whim, Hummingbird Update.

While there is some logic behind Mobile penetration effecting search phrases and types of searches, the major effect of Google’s Search Engine Update is still fighting the efforts of Search Marketers and forcing an even wider integration of Pay-Per-Click advertising.

This most recent SEO algorithm update is more of a revision of tactics, ultimately resulting in a move to a more Semantic search. The official reasoning is the overwhelming penetration of mobile devices, as well as the introduction of Wearable computers in the form of watches and glasses.

There is no question this technology is coming, and sooner instead of later, yet from a marketer’s point of view most of the buying power still lies in your desktop/laptop searches, at least for most industries. Some so called SEO experts are all mentioning the same thesis. (mentioned above) Google’s new algorithm is giving priority to semantic search queries, yet in reality Google has made a tiny step in the direction of a system that comprehends actual questions.

Google’s Hummingbird is here, will your website be ready?

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In today’s market there are hundreds of companies in almost every business, to attract potential customers and stay ahead of the competition. In the modern market companies that have had their websites professionally built and have a strong Search Engine Optimization campaign (SEO for short) to dominate the competition.

Search Engine Optimization is one of the biggest and most prevalent aspects when making a company website, if search engines can’t find your website, then how will your customers? By creating high quality content rich websites your website is higher up in Google’s search query and by making your website visually striking and easy to use you are gaining potential customers.

Hummingbird is the name of Google’s most recent update and changes how SEO campaigns are setup and executed. Google’s senior VP Amit Singhal announced the update just a day before the company celebrated its 15th birthday. By putting a lot more emphasis into high quality website content, Google plans on making the searches more relevant.

“Our algorithm had to go through some fundamental rethinking of how we are going to keep our results relevant.”

Singhal said.