With mobile searches on the rise, wearable computers are becoming an everyday reality; people’s search queries are also fundamentally changing. These basic principles, as well as Google’s continuous desire to appease the never tiring “average searcher” is the motivation behind Google’s latest whim, Hummingbird Update.
While there is some logic behind Mobile penetration effecting search phrases and types of searches, the major effect of Google’s Search Engine Update is still fighting the efforts of Search Marketers and forcing an even wider integration of Pay-Per-Click advertising.
This most recent SEO algorithm update is more of a revision of tactics, ultimately resulting in a move to a more Semantic search. The official reasoning is the overwhelming penetration of mobile devices, as well as the introduction of Wearable computers in the form of watches and glasses.
There is no question this technology is coming, and sooner instead of later, yet from a marketer’s point of view most of the buying power still lies in your desktop/laptop searches, at least for most industries. Some so called SEO experts are all mentioning the same thesis. (mentioned above) Google’s new algorithm is giving priority to semantic search queries, yet in reality Google has made a tiny step in the direction of a system that comprehends actual questions.