In today’s world, brands and industries are continuously pushing towards using social media as a marketing outlet, but there are fears that the investment returns from social media marketing cannot be strategically measured. So the real question is, should all the industries be pushing to use social media for marketing purposes and more importantly, does it really provide your business with a return on your investment?
The move towards social media marketing makes total sense. It is a fact that more and more people spend increasing amount of time in the social networks. The truth is that it is hard to measure just how much return it can bring you. This is the prime argument of business owners who do not see a correlation between Social Media Presence and ROI.
Even though it may be hard to measure, one cannot refute the fact that using social media is a promising tactic, yet you must have a plan and it must be done right!