“Less” doesn’t have to translate to “boring”—minimalism is in fact sweeping the cyber-world, replacing many web designs out there that are cluttered with information, menus, advertisements and links. The busy look of cluttered pages creates an uneasy viewing experience, but of course, some sites are designed to prevent visitors from easily navigating their pages in the hope that someone will stay on the site longer, perhaps clicking paid ads whilst doing so. For any small business simply wanting to sell their services efficiently and transparently, the prudent web designer knows that this might not be the best approach. Minimalist web designs are best for the viewer who just wants to find the relevant information as quickly as possible.
Simple Web Design: Advantages
The first benefit to a clean, crisp web design is that it allows your site to have plenty of white space, which allows the visitor’s eyes and mind to relax, thus becoming more receptive and open to the information you want to provide. Also, white space allows important information to stand out without having to present in a gaudy-colored font. The use of white space in minimalist web designs, along with a few well-positioned attractive images, can make for some of the most beautiful websites.