For businesses to succeed in the Information Age, efficient and effective Internet Marketing is a must. The pace of the 21st Century is such that patterns and trends are constantly changing, and Internet marketing is no exception. 2014 has already seen the development of some Internet Marketing trends, with more to be expected. Below is a list of the top trends of 2014 – all of which will have a considerable impact on the broad field of Internet marketing.
What has been a growing pattern for the past decade is reaching new heights. Computers, tablets, phones, and other devices are more connected now than ever before. To succeed in this increasingly connected world, companies must be savvy to this trend and adjust Internet marketing efforts to transcend the boundaries between various devices – giving businesses exciting new ways to reach consumers.
Content marketing has been a valuable tool for years, and it continues to be an effective way to promote your company. Flashy, one-time advertising is becoming a strategy of the past, as creating meaningful connections with an audience and building stories around products has proven much more valuable in the Internet marketing world. Content marketing was found to produce three times more leads per dollar than traditional marketing strategies.
Simple Mobile Apps
Apps such as Instagram, Snapchat, and WhatsApp among others have proven to gain in popularity over the past few years. These apps allow people to communicate in an easy and unique format, and they have not yet become commonplace in the business world. Savvy Internet marketers should look to simple mobile apps for creative ways to reach their audience.
A Rise in Credibility
Quality content writing has already replaced the keyword focus of the past, but search engines and readers are now more actively seeking proof of credibility from companies or content writers. Google’s latest instrument in promoting worthy content is Google Authorship – a tool that seeks to combine articles, keywords, and content in a way that indicates the quality of an article based on the author’s past work.
Expect the money spent on social advertising to increase, while that devoted to display ads should fall. Social networking websites continue to garner the most web traffic, and thus Internet marketers are appropriately allocating resources to these platforms instead of buying sidebar space on standard websites.
Diversity in Social Media Marketing
Social media is constantly changing, necessitating businesses to actively change and update their respective Internet marketing strategies. New social media platforms gain popularity every few months and companies need to examine which platforms their target market is using and where their competitors are having success in Internet marketing.
A Picture is Worth 1,000 Words
Many Internet marketers have reported that they plan on increasing their use of images in the coming year. Photos and infographics can be used to increase page traffic and inbound links. Women and teens respond particularly well to image-driven content, and savvy Internet marketers will work to expand their company’s presence on picture heavy social pages.
Less is More
Consumers are exhausted by loud, obnoxious, in your face, advertisements. Estimates hold that the average American sees between 250 to a few thousand advertisements every day, and it should be the goal of modern Internet marketers to stand out from the crowd. Quick, simple, lower budget marketing strategies have proven to be a great answer to this conundrum.
Mobile Friendly Content
Internet users can accomplish more and more on their mobile devices, and Internet marketers need to adapt to this. You must be attentive to how content will be accessed on these devices and stay active to keep pace. Marketing content for mobile devices should be short, catchy, and easy to access for users on the go.
Social Signals Matter
While social signals such as “likes” or “followers” may not play into SEO algorithms, they still have priceless indirect benefits. It’s simple: when someone sees, likes, and shares your content, more people will see, like, and share your content. This increases your audience base and inbound links, which, in turn, will help your SEO.
You can reliably count on the above ten trends for the immediate future, but patterns in the Information Age are in a constant state of change. By keeping up with current trends and planning for the future, however, businesses and Internet marketers can ensure positive returns well into the future.