How To Market A Website If I Already Have Customers...
There’s a common misconception that SEO is all about keywords and backlinks. Many people believe that when you choose the right keywords and get a good number of links back to your web pages, you’re on your way to a front page on SERPs. But this can’t be any further from the truth. A while back, it was technically possible to quickly get top rankings but this is no longer the case. To rank well, you’ll need to spend time and energy on white hat SEO techniques.
Search engines like Google will rank websites depending on how relevant they think the pages are to whatever the user is searching for. There are several factors that Google looks into when determining relevancy. They include:
Does your page have a large amount of quality content on a particular topic or subject area that the searcher is targeting? You must invest in keyword optimized, well-written copies on every page of your site. Avoid stuffing keywords because it makes your content unreadable. The more content you have the better because thin pages don’t do well on Google search.
Two tags that are important to date are the meta title and meta description tags. The meta title is what appears as the heading of a page on SERPs. Keep the meta title about 60 characters and make it as clear as possible for users. Try and include as many keywords as you can in your meta title. The meta description is the block of text that appears below the title on SERPs. It can be any length since Google will truncate it so make sure the important keywords and CTAs are within 150 to 160 characters. Write descriptions that are relevant to users to increase click through rates.
How quickly your website pages load can also affect your rankings. Make sure you make technical changes to optimize your web pages for the web. Simple adjustments such as compressing all your CSS and Javascript files can instantly improve page load speed.
HTTPS is a better version than HTTP because it shows your site is secure. Make sure your site is running on HTTPS full time so that users don’t get the “insecure warning” signal when they browse on Chrome or Firefox.
You must ensure all your web pages are mobile friendly. Search engines are now factoring a site’s mobile friendliness into their algorithm. This is because with the increase in mobile search, it’s important to give all users a great experience regardless of the device they are browsing with.
One metric that can easily tell you which web pages are performing best is the bounce rate. This is simply a measure of how many users come to your site and leave within 10 seconds which is an indication that they didn’t find what they are looking for. To avoid a high bounce rate, post relevant content, improve your site load speed and ensure all your web pages are optimized for mobile. Hire a SEO company that you can trust to deliver white hat techniques that build your brand online.
How To Market A Website If I Already Have Customers...
How Website Design Impacts on Your Content Marketing Strategy A...
Automotive Dealership SEO Campaign SEO Tactics Optimizing your Web Pages...
Ecommerce Website For Small Business: What to Focus On? Trends...
What Is Google PageRank Does Google PageRank Really Matter? Search...
What Can We Expect From Magento 2.1? Magento 2.1 Learn...
Bad SEO Habits To Stay Away From Identify Your Bad...
What Is Canonicalization What is The Process of Canonicalization? Canonicalization...
What Are Good Mobile Marketing Tactics for Small Businesses Good...
Top SEO Trends That Dominated 2017 Constantly Evolving Search Engine...
5 E-commerce Stores With Impressive Shopping Experience E-commerce Websites Following...
Why is Shopping Cart Development Important? Online Businesses The Shopping...
Why We Should Build Links From The Same Website In...
Effective Marketing Strategies Don’t Only Focus On SEO Effective Marketing...
Keeping Your SEO Ranking Up While Your Website Is Down...
Definition Of Off-Page SEO What Is Off-Page SEO? Increasing Site’s...
Citation Tracker & Local Directory Listings Citation Tracker Managing Local...
Advantages Of Custom Web Design Having A Customized Website The...
Ecommerce Traffic Sources Robust Ecommerce Website Digital Storefront Ecommerce is...
Time Frame For Building A New Website Building Your Website...
SEO During Covid-19 The coronavirus has greatly increased internet usage...
A Guide to Boosting Your Website Speed Responsive Web Design...
How To Turn Your Social Media Followers Into Customers Turn...
How Can Remarketing Company Services Help With E-Commerce? Remarketing Company...
Which Retargeting Company is the Best? “Best” Retargeting Company What...
Choosing The Best Web Design Company 5 Important Questions To...
Shape Use In Website Design Website Layouts How To Implement...
SEO Tips When Targeting Queries With Low Search Volume High...
Should I Be Using Social Media Analytics Tools? Social Media...
What Are Some Methods For Retargeting Toronto Consumers? Methods for...
Ways To Make Your Online Shopping Website Design Unique Online...
Importance of High Quality Images on the Web An Important...
How Do I Increase Clicks With Online Banner Advertising? Online...
Some Strategies That A Good Toronto SEO Company Will Do...
Steps To Take To Make Sure Your Website Is Mobile...
How SEO Marketing Compares To The Entertainment Industry? SEO Marketing...
What are some common mistakes when it comes to marketing...
3 Practical Ways To Improve Your Domain Authority Improve Your...
Learn About SEO In Toronto With These Helpful Guides &...
Google’s Local 3-Pack Google Local Pack Maintaininh Their Competitive Edge...
In What Ways Can Video Marketing Help My Business? Benefits...
The Relationship Between PPC And SEO Purpose of SEO and...
WordPress SEO Mistakes That People Make When Starting Out WordPress...
Nova Solutions Headquarters
700 University Ave, Toronto, ON M5G 1X6
Tel: +1 800-790-3082
Office Hours: M-F 9am – 9pm
Copyright © 2021 Nova Solutions Corporation | All Rights Reserved.
Working with Third-Parties
A good website starts with stunning design. As the Lead Designer at Nova,
Andrew uses his vast experience with web development, graphic design &
brand building to create the majority of our web portfolio. He has worked
with many CMS & commerce products and has built innumerable websites.
Andrew excels at creating stunning (UXD) User Experience Design and
endeavors to put a little bit of soul in every web design project so that it may
have a life of its own.
Kevin is a strategic thinker that can quickly evaluate and find creative
solutions to challenging digital problems. Since 2001, he has been
developing solutions that not only maximize digital presences
but that also have the most impact on markets.
Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
user experience and conversion optimization.