The Difference With a Website Designer Over Using Templates

The online world is a constantly changing one. In the early 2000’s small and large businesses discovered they could put up websites easily in-house using templates. Now, fifteen years later there is reason to rethink the need for custom designed sites through the help of a website designer. This stems in part from repetitive template designs, but there are several other reasons to reconsider this type of online representation.

Improved Appearance and Usability

If you look the same as everyone around you, then you might as well wear camouflage. Despite the huge number of templates available in reality they are pre-made, and the one you find best suited to your business is the same one thousands of others have already implemented. The design of the site is not as unique as those from a custom website designer, and template designs are often not as memorable. For the visitor, templates can also diminish the experience of visiting your site due to navigation capability limitations. This is especially true of templates which are not responsive to mobile devices. The growing numbers of smart phone and mobile device users make it imperative to meet these visitor’s needs.

Functionality and Security

In using templates, businesses quickly find they need workarounds to accommodate some functions. Some features such as video or audio are problematic for many templates. Other important features such as e-Commerce options are impossible with all but a limited number of templates. Because all the coding for templates is the same, its widespread use has made it easy for malicious code writers to hack multiple sites at once. Using templates linked to a single system utilized by other users, makes hacking or exploitation even more of a risk.

A Site That Grows With You

Sites created by a website designer or design company are capable of meeting the challenges of mobile users, various features and unique requirements. What’s more, templates are not updated until the majority of those using them need new features or changes. Significant changes will require workarounds, which are hard to find, and can lead to downtime for the site. New possibilities are often created along with a custom-made site allowing quick growth of the site as well as the business.

Reaching the Public

In keeping up with the demand for mobility, website owners can either have multiple sites for various devices, sub domains, or just one custom-made site capable of accommodating the requirements of multiple devices. Just as importantly, a web designer is capable of fitting search engine optimization requirements to the specific focus of a website. Customization can also fit easy to use e-Commerce tools into a website’s design.

Ensuring the Proper Approach

In finding a developer, or website designer a key question to ask is whether templates will be used, and if so to what extent. Ask for a portfolio of past website designs to determine if each is unique and suited to the industry it’s representing. Look for those designers who create one-of-a-kind websites which are practical and simple to use.