Finding Creative Website Development

Not all business are alike. Each enterprise no matter the size, has a unique focus and style when approaching the marketplace. In website development, representing the enterprise’s identity is the key to high traffic right from the beginning. Standards are also important, but “cookie cutter” designs following the same repeated concepts will not engage visitors. In the development of a website, innovation will center on bringing all the elements important to business together with a quality design that’s usable for visitors.  There are several stages therefore in developing a unique website.

Planning a Website Home

In considering website development the first stage is naturally planning. Research and discussion are necessary to discover the type of content, product representation, and information the site should include. Formats include product, news and information, and reference. It is also possible to have emphasis of the site on one page while using a different focus on another page. An example of this is creating a first page centered on information, while subsequent pages place attention on products. Throughout the life of the site it is natural for focus to change periodically. Lastly, decisions on website development will cover the purpose of the site and its pages, including the offering of sales or direct contact with the business.

The Information Architecture of a Site

Content and information are what visitors to a site are hoping to find. Information architecture is the process of defining and classifying information related to a planned site. When discussing layout or appearance during website development, these terms describe the planned structure and navigation of the entire site. Having a clearly planned architecture will help with site maintenance.

Navigation: How to Change the View

While information remains the same once transferred to a printed magazine or book page, the same type of information on a website remains fluid and changeable. In the planning stage of a site discovering how visitors will move easily from one page to another is a key point in developing this fluid, easy to use website. Navigation will affect the information architecture of the site, and should meet the future needs of visitors.

Developing Content

Content has several meanings in relation to websites. In designing and website development, content applies to the actual pages, and how to present information. Various forms of content are possible on a single page. Text, animation, images, sound, and video are a few of the most frequently used. How to use content and presentation to best represent an organization starts with this discussion.

Design Completion and Implementation

Once passed the website development phase, these pages and infrastructure can come together. Pages are implemented all together or one at a time. Typically content, links and parts of the infrastructure are tested before implementation.

An Ongoing Process

Continued website development is usually considered an ongoing project throughout the site’s lifetime. Nothing online lasts forever. In order for a website to remind active and attract visitors content is updated, links are changed, and often there are changes in the format to resolve issues.