Online Based VS Custom Commerce Websites
E-commerce is worth investing in, as it is a trillion dollar industry and does not appear to be slowing down. If you are thinking of creating an e-commerce website for your Vancouver business, you have two options: to have a custom website built or to use an online-based/hosted platform. In most instances, a custom website is the best solution. However, a hosted platform is still a good entry-level approach for small businesses with no experience.
Here is a look at both options and what they each have to offer.
Online Based e-commerce Sites
With platforms like Magento, osCommerce, and ZenCart, hosted commerce is becoming more and more popular. They make it easy to get started, and you can have your e-commerce site up and running in no time at all. Beginner web entrepreneuers often find it simple and convenient to sell through third party sites like eBay and Amazon. If you don’t have a lot of start-up money, this might be the only option for you right now, since it’s affordable, and online-based platforms typically offer a variety of packages at different prices.
Online-based e-commerce sites typically come included in a hosting package, so you would not have to pay for hosting separately.
The downside to this type of commerce solution is that it might not be as secure or flexible as a custom solution. However, even with limited flexibility, many useful features are still included, along with the option to upgrade to a more advanced package.
Custom e-commerce Websites
When your e-commerce platform is custom-built, your business benefits in many ways. This is because customization allows you to increase the customer’s experience, which will bring in more conversions. A custom design also makes it easier to build your brand since it’s unique and not shared with any other business.
More benefits include:
– A custom shopping cart and checkout process. Some hosted e-commerce platforms might not be capable of handling your specific pricing requirements. With a custom platform, your business can fix the checkout process so that it meets your business needs. You can set the pricing, discounts, shipping and handling, etc… however you wish.
– Your site can be custom-built with shipping and inventory system integration. As your business grows, it will become increasingly difficult to keep track of shipping and inventory. There will come a point when you will be unable to keep track of everything manually and will have to rely on an advanced, automated system. This is where custom commerce solutions come in.
– Custom-built sites tend to be more secure, and you have more control over which software is used and how it is used. There are no shortcuts with the security.
– Custom e-commerce providers such as Nova Solutions typically offer marketing and SEO services in addition to the site itself. They will help you develop your online brand with additional custom services such as search engine marketing, remarketing, and even video production.
Clearly, the custom option comes with many more benefits than an online-based option. However, the hosted solution would still probably be better for your Vancouver business if it is new and you have no experience with running a website.