Why Tracking Website Visits is So Important for Online Business
No matter what type of website you have, tracking visits is extremely important for any Vancouver business. The process involves more than keeping track of the number of hits your site receives. Tracking website visits involves every move visitors make from the moment they click on an ad or link to go to your site to the moment they leave. What do they do on each page? How long do they spend on each page? Do they make a purchase? Do they add anything to the shopping cart? Do they search for something specific?
Knowing this information is essential, as it gives you insight on what is working and what isn’t working in terms of leads and conversions.
Google Analytics is the most commonly used visitor tracking solution. Plugins will automatically add the tracking code on each page. While Google Analytics is easy to get started with, it still comes with advanced features that most users do not fully understand.
Benefits of Tracking Website Visits
When using a live tracking system, you get to see who is browsing your website in real-time. You’ll know right away where your visitors are coming from and what they are looking for.
Some tracking systems offer campaign reporting. This goes hand-in-hand with pay-per-click marketing. You can analyze the data yourself or have a company like Nova Solutions analyze it for you. This is an extremely helpful service at it allows you to measure indicators, such as a decrease in bounce rate and the performance of certain ads.
You will have a better understanding of why visitors are leaving. If the bounce rate is high right at the landing page, you will know the problem lies somewhere on the landing page. The visitors are clicking on your ads, but leaving almost immediately. Does the landing page offer what the ad promises? Is it not loading properly on certain devices?
Speaking of devices, website tracking systems will let you know if visitors are mobile users or PC users. If the bounce rate is high with mobile users, then perhaps you need to redesign your site so that it is more mobile-friendly.
Whenever a visitor makes a purchase, you can track where they came from, which ad they clicked on, which keywords they used, and how long it took them to find the product they wanted. With this knowledge, you’ll know which ads are working and which campaigns are worth investing in.
Website visitor tracking helps you to come up with a remarketing campaign. If visitors are abandoning their shopping carts for any reason, you can try to entice them with remarketing ads. Shopping cart abandonment is also an indicator that your checkout process may require improvements.
Some tracking systems will let you know where your visitors are physically located when they visit your site. If you are trying to reach out to consumers in Vancouver, yet most of your traffic is coming from somewhere other than Vancouver, you will have to work on your local SEO efforts.
Along with Google Analytics, other popular systems for tracking website visits include KISSmetrics, Crazy Egg, OpenTracker, Mixpanel, JetPack, and Clicky.