Website

Conversion
Optimization

Nova Solutions can help you improve the way visitors interact with your site and convert those visitors into your customers.

2007

Founded

35

Employees

1200+

Projects

4.9/5

Stars

Why Website Conversion Optimization?

Visual elements on a website—from colours, to images, to typography, all affect how people react and behave.

A poorly structured page can give bad impressions to visitors, while an optimized one gives credibility to the product and services offered. Nova’s website conversion optimization for Toronto businesses aims to maximize the potential of these elements by careful rearrangement and revision.

Optimize

PPC, or Pay–Per–Click, is a model used to direct traffic to your website through advertisements on other relevant sites and directories.

Optimization

Website Conversion Optimization

Improve the Way Visitors Interact

Website conversion optimization, when properly utilized, leads customers through a designated and established path to maximize the chances of success—by whatever metrics that success is measured. This can either be as simple as successfully transmitting information to the visitor, to something more complex such as booking an appointment or making a purchase. Through rearranging and adding or eliminating visual elements, the process increases the efficiency and effectiveness of the website—making it a more pleasant experience for the user, who is then more likely to recognize the company as a viable solution to whatever they are looking for.

Why Nova?

Optimization Gaurantee

Twice the Visitors – Guaranteed!

Nova Solutions guarantees that your newly optimized website will generate at least twice of the amount of business that the previous website did; our years of experience and solid results have given us the knowledge required to tackle any website with confidence.

We can provide you references from clients who have had their website’s conversion rate optimized, and now without spending the extra money they enjoy a higher ROI.

Process

Conversion Optimization Process

Nova Solutions uses extensive monitoring and analysis in order to pinpoint exactly what aspects of the website can be improved in design or structure.

The process also includes monitoring visitor behaviour as well as the effects of any paid advertising on conversion rate. Monitoring precise conversion rates of the website allows for a better understanding of the website’s operations for both the client and Nova, we can then collaborate to find the best solutions to improve the function of the website; optimizing the website may include tasks as simple as rearranging certain elements to adding completely new functions.

Nova’s technical team in charge of conversion rate optimization works in close conjunction with a web interface designer who augments visual elements based on feedback, in order to achieve proper hierarchy and cohesion of visual elements. The optimization process takes anywhere from two to three months depending on the traffic to the website.

Lower Costs

Increase Conversion Rate

Whereas other services may be designed to increase the amount of visitor traffic to your website, website conversion optimization by Nova Solutions focuses on increasing the conversion rate for Toronto businesses—meaning the percentage of visitors that turn into customers. The largest benefit of this process is the increase of efficiency in the website—through website conversion optimization, you can potentially double your business without increasing your advertising budget.

Designs That Convert!

Get a new design that is proven to convert.

Why Us?

Twice the Business – We guarantee at least 2X more buisness from your current traffic, and increased efficiency of your site. Don’t pay more for extra visitors!

A Wealth of Experience – Solid results and 15+ years experience in Multi Variant & A/B testing.

Our Google reviews

I own a small medical practice outside of Toronto and was in search of someone to create content and videos for my clinic. I hired a private video maker and it turned out just horrible. I spoke to some colleagues that have had video production done and they recommended the team at Nova Solutions. I’ve been working with them for a few months now and the videos they have been able to produce for me a different level. They make such a noticeable difference for my YouTube. The videos are very informational and professional, and they have helped so much with my clientele. I will pass on this recommendation to anyone in search of videos and marketing.

Nova Solutions really transformed our website from something no one wanted to visit into something that was fun, informative and modern!! They really took us to the next level with their creative design and ideas. While we mainly dealt with Patrick, we were impressed with the dynamic of their whole team and the great camaraderie we were able to engage in. It was a really great experience overall and highly recommend their services.

Nova Solutions is outstanding. I have referred numerous of my clients to them , with exceptional outcomes. As a marketing and branding consultant agency I am very pleased to be working with them on my clients web and social media presence. Highly recommended!

I am extremely satisfied with the Nova Solutions team! From the moment I walked in I knew the professionalism, dedication & knowledge would be a perfect help to build our portfolio. They have definitely brought forth valuable business leads to help our business grow.

These guys provide great quality work and service thankfully because of them I was able to hire employees and expand my business thank you very much guys

Professional team, fast,expedient. So far so good. Project still in progress, not complete yet. We will review once again once the project is complete.

Outstanding customer service and attention to client's needs - that's what defined our experience with Nova Solutions' team, while they run a successful PPC campaign for us. Very professional support team: ready to answer any question and provide guidance along the way. Pleased with the results - Noticeable increase in traffic!