Website Conversion Optimization

88% of companies are not satisfied with their web conversion rate

Website Conversion Optimization?

Visual elements on a website—from colours, to images, to typography, all affect how people react and behave—a poorly structured page can give bad impressions to visitors, while an optimized one gives credibility to the product and services offered. Nova’s website conversion optimization for Toronto businesses aims to maximize the potential of these elements by careful rearrangement and revision.


The Way Visitors Interact


Website conversion optimization is the process of improving the way visitors interact with your website through optimizing visual elements by rearranging, enhancing or emphasizing certain visual elements to establish or improve visual hierarchy. Website conversion optimization, when properly utilized, leads customers through a designated and established path to maximize the chances of success—by whatever metrics that success is measured. This can either be as simple as successfully transmitting information to the visitor, to something more complex such as booking an appointment or making a purchase. Through rearranging and adding or eliminating visual elements, the process increases the efficiency and effectiveness of the website—making it a more pleasant experience for the user, who is then more likely to recognize the company as a viable solution to whatever they are looking for.

Increase your Website's ROI


Why Nova?


Nova Solutions guarantees that your newly optimized website will generate at least twice of amount of business that the previous website did; over 9 years of experience and solid results have given us the knowledge required to tackle any website with confidence.

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Would you like to start your website conversion optimization?


At Nova we can provide you references from clients who had their website’s conversion rate optimized, and now without spending extra money they enjoy a higher ROI

Process of
Conversion Optimization

Nova Solutions uses extensive monitoring and analysis in order to pinpoint exactly what aspects of the website can be improved in design or structure. The process also includes monitoring visitor behaviour as well as the effects of any paid advertising on conversion rate. Monitoring precise conversion rates of the website allows for a better understanding of the website’s operations for both the client and Nova, who then can collaborate to find the best solutions to improve the function of the website; optimizing the website may include tasks as simple as rearranging certain elements to adding completely new functions.

Nova’s technical team in charge of conversion rate optimization works in close conjunction with a web interface designer who augments visual elements based on feedback, in order to achieve proper hierarchy and cohesion of visual elements. The optimization process takes anywhere from two to three months depending on the traffic to the website.

Whereas other services may be designed to increase the amount of visitor traffic to your website, website conversion optimization by Nova Solutions focuses on increasing the conversion rate for Toronto businesses—meaning the percentage of visitors that turn into costumers. The largest benefit of this process is the increase of efficiency in the website—through website conversion optimization, you can potentially double your business without increasing your advertising budget.


Nova's Client Portfolio

Serving over 1500 clients Canada wide


Twice the Business

We guarantee at least 2x more business from your current traffic

Increased Efficiency

Increase efficiency of your site–why pay more for extra visits?

Over 9yrs. Experience

Solid results and 9 year experience in Multi Variant & A/B testing.

Our Designs Convert!

Get a new design that is proven to convert.

website conversion optimiation
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We are “Internet Presence Strategists”website design is a start, allow us to unfold the entire picture in front of you!