Do You Want More Clicks, Calls and Clients?
A Evolution of Website Design Trends in 2020
2020 web design carries the best style and tech innovations from the previous year and runs further in form and function.
The user experience is paramount in a world of limited time and attention. Improving site speed and ensuring total compatibility on multiple devices is the minimum standard now. Minimalism and clear messaging will always be on-trend for those reasons, but the experts predict a few clever new spins to delight the senses and level-up design.
Pageless design, or single page website design, is a leading digital marketing trend in 2020 as users have less time and smaller devices to view sites with.
Simple websites with one page are preferred by search engines due to the lack of articles and pages that slow loading. This format is also easier to manage for businesses and appeals to many owners who don’t want to invest much of their time on a website.
A trend we expect to see more in 2020 is the clever use of photography with graphic drawings overlayed.
Its simplicity makes it affordable and uncomplicated to execute, but the creative possibilities are limitless and 100% original for your business. Put your flare, personality and personal touch on otherwise straightforward photography. It’s a simple but memorable way to convey messaging.
The Need For Speed
Your website makes an impression on your customers in less than three seconds, and approximately 50% of users close a site if it doesn’t load within that time frame.
Today, you’re not only striving to capture your audience with visually stunning website design but beating the clock is priority number 1.
Therefore, your website design expert will limit the use of large pictures and complicated elements that slow load speed, particularly since the recent Google Speed Update prioritizes sites that load faster.
Off the Grid
While a grid system has been used to create symmetry and establish alignment in web design for decades, a popular 2020 website design trend is asymmetrical, grid-breaking formats.
Previously, web pages without a grid may have appeared sloppy or scattered. However, if the grid is reimagined strategically and skillfully, it can draw the user’s eyes to critical features, ensuring your design stands out from the competition. Planned asymmetry establishes image hierarchy while atypical placement and irregular use of colours, textures, or white space direct the reader’s attention.
With limited space, the use of shapes to grab and direct attention is more critical than ever. Shapes create balance, organization or visual hierarchy by quickly drawing the viewer’s attention to essential details on the page.
Also, just like colours, shapes are often associated with thoughts and emotions, which means they can be used strategically to instill specific feelings in viewers.
Layers and 3D
Even simple shapes and images can convey depth. Soft shadows and layered elements can create a subtle 3D effect without clutter. You can use this effect with text as well.
Floating, layered effects can bring 2D images to life without making the view “busy.”
While Toronto website design trends in 2020 indicate a preference for fast-loading web pages, video backgrounds are also gaining popularity as they become foundational for modern communication.
Videos grab the consumer’s attention to keep their eyes ( and ears) engaged with websites longer. In many cases, artful use of video conveys more than words, so they’re a powerful way to establish brand and image messaging.
Micro-animations can make a website more user-friendly.
3D visuals have always been popular, but the cost of 3D design graphics was top tier in the past. Now incredibly advanced technology has become accessible and affordable to the point that immersive 3D web designs are visually merging digital space and reality for a fraction of the cost. We predict high-level animations will become more infused with websites and encourage user interactivity in 2020. When the experience of discovering your business involves user participation, their attention and the impression you make, last.
Web Design Company
Taking Care of your Specific Needs…
Here at Nova, our team works diligently to ensure each of our clients is treated with hands-on care concerning their specific and unique needs. W take great pride in our ability to surpass your expectations through attention to detail, quality and efficiency. With Nova Solutions, we ensure your website will be custom built and fitted to your operations and targets for maximum synergy and harmony between your company and your online presence.
Websites Developed By:
Our Expert Web Designers
Increase sales, improve retention & offer leading designs.
Internet Marketing Approach
Our Internet marketing services encompass diverse needs under one consultancy firm.
We develop exclusive solutions for our clients. With niche industries in our portfolio, Nova has developed lead generation campaigns for a variety of clients.
Whether Search Engine Marketing across the globe, Video marketing campaigns, multi-lingual Search Engine Optimization or a single page search domination, with clients appearing several times on the same search results page, Nova has delivered it.
What sets us apart?
Direct involvement of each consultant in the various custom marketing campaigns.
As opposed to the status quo of the internet marketing industry, where a set range of products exist and are applied to all clients. Or, a company that specializes in only one or two service offerings; Nova is structured differently.
With an array of leading development staff who specialize in each of their respective fields as well as a team of highly experienced consultants, Nova uses each client’s campaign as a case study. With weekly educational meetings, each consultant can participate in each of the client’s campaigns.
Moreover, each client’s campaign is broken down into stages with long term, and short term goals, hence each initial internet marketing service offering becomes part of a multi-level lead generation campaign with a combination of products and services that are the foundation of our web design.
Custom Strategy Creation – Web Design
We understand that each client has different needs for their web presence.
Some businesses need to make financial transactions, while others cannot quickly update their site daily. Whatever our client’s needs, we believe in making sure that they have websites that complement their operations in such a way that boosts success and improve the company as a whole.
Many service-based businesses seek immediate visit conversion, and corporate B2B clients look for in-depth presentations. Others wish to combine the two, so our consultants are experts at identifying key elements vital to each type of web design project at hand.
Why Website Design?
The structure and design of your website is the first thing customers notice. This first impression, if positive, is invaluable for establishing legitimacy in your customer’s mind. Professional quality website design can significantly increase the effectiveness of your website in its role as a virtual storefront for your company. Whether you want to shock and surprise your customers, provide functional solutions to interact with them, or simply showcase your product in a user–friendly manner, web design in Toronto can be easy with Nova Solutions.
Website Development Workflow
What are the Steps involved in the Development of High-Performance Toronto Web Design Strategy?
- Website Design Steps
- Design Meeting
- Design Setup
- Content Population
- Alpha Release
- Design Updates
- Quality Control
- Project Sign Off
- Going Live!
Toronto Web Design- a Step-By-Step Look at Our Success System
Do you know what goes into award-winning website strategy? Our local Toronto web design strategists have fine-tuned the process of building your site exactly how you want it to be. We’ll break down the steps for an inside look at the approach we take from start to finish. It’s a personalized and powerful way to streamline the creation of websites that perform with reliable efficacy and client satisfaction. Our clients range from corporate B2B, to service-based businesses. Their immediate site conversion or in-depth information presentation are vital to understand before custom-designing their websites. Some of the processes that stay behind the scenes are critical aspects of website development. Whether brainstorming, branding, preliminary info-gathering, coding, content creation or long-term maintenance; we invite our clients to be in on the process with us. It’s your creation- we’ll make it happen.
The first stage takes care of some housekeeping. You’ve embarked on an exciting journey, but you’ll need to answer a few questions before we can begin building. This is about identifying your needs and goals, what we have, and what we need to create. It’s also a first look at your vision and marketing strategy.
Our consultant will ask you what, if any, elements of your current site you wish to maintain. That may include text or video content to retain and incorporate.
Branding is critical at this point since domain name, and related words tie in with your logo, SEO (search engine optimization) and future content creation. A priority task at the first meeting is to gain a clear picture of your website’s purposes, the primary and future goals, and your website’s target audience. Not sure how to identify these? Not to worry- our digital marketing experts are here to help you clarify your focus and eliminate whatever doesn’t align with your strategy.
We’ll ask about your colour preferences, theme, vision and vibe. Our experts will analyze what tone of communication your brand currently has and how you want to develop it.
We’ll identify keywords to optimize for and areas to target with a streamlined SEO approach.
Further information we’ll gather includes competitor list, sales content, Images, media, written content, social media profiles, regulatory bodies, associations, groups you hold membership with, and client lists. Our team will also request access to existing servers, database, usernames and passwords.
The Design Meeting
This step is proactive and fun. Here our consultant, designer and client get specific about what the site structure will entail, and how products and message will be visually represented. To crystallize the design phase and determine deliverables, we’ll use your information to create a digital sketch called a wireframe.
Based on the requirements analysis, design elements are organized in layers that let us test out various aesthetics. Here’s where you’ll be able to see menu examples, photography and font styles- anything that contributes to a cohesive visual impression.
The easiest time to play with possibilities and make changes is during this initial design phase. A series of mock-ups and adjustments will have you and your web design team in Toronto on the same page, ready to proceed with coding.
We’ll plan features on each page along with content to fill them. Clients may provide their own material, or our creative content experts will produce anything from engaging social media to stylish photo shoots and dynamic videography- bespoke.
Not just a pretty face…
Responsive design principles relate to ease of navigation, tabs, text and more. Our experienced Toronto web designers have mastered what not only looks slick but performs brilliantly.
We’ll talk about your competitor’s approach- what’s working and what’s not.
This phase allows us to get in your head, and you to step into our world. You’ll see the full scope of possibility that could come from the seed of your interests and ideas.
Design Theme and Environment Base set up
We’ll create a sitemap along with a prototype. Sitemap creation fits hand in hand with your design theme, and while it doesn’t describe a user interface, the map helps us visualize a user-friendly framework to flesh out concepts before building.
It allows content orders to be created and redundant material eliminated, so we can see exactly where we’re headed with the sharpest efficiency.
If you’re not entirely confident in one or more design elements at this stage, we’ll adjust and repeat the cycle until you’re delighted.
Content Development- Design Samples and SEO
When Nova’s professional content writers get to work producing pages of original, customized content for you, our designer will be completing detailed examples for approval and feedback. We’ll typically begin with the Home and About pages, along with other elements that form the core function of your site.
Event 1- Design Presentation
We’ll have a design review meeting at this point to talk about the look of your new site. At this point, any outstanding items still needed such as media, content or SEO planning will be finalized. Feedback and change requests are received, and we’ll schedule a follow-up conference to evaluate when that’s complete.
Change Implementation- Content and SEO Population
Developers will build into the framework with meticulous coding and testing. This stage of the website development process may appear slow or quiet from the client’s perspective, but this is where substantial, detailed work goes in that will eventually account for the form and function of your site.
We’ll register domain names and hosting, then begin behind the scenes infrastructure like databases, file setups, frameworks, and libraries.
The content must be uploaded one piece at a time, and the functionality of e-commerce painstakingly created and tested.
Content writing and product descriptions often take considerable time depending on the volume of information to be communicated. It’s essential never to underestimate the value of tone used to speak directly with your audience when the headlines, text, and calls-to-action are created. Our professional copywriters have years of experience in technical, medical and legal fields, just to name a few. We believe this is a valuable step and worth the time to be sure your content is compelling.
Event 2- Alpha Release
This is a soft launch to prepare the website for public viewing and ensure our client can see it fully functional- laid out precisely as they want. Deep testing of the function and features while polishing any design elements can all take place while walking through the site as a user, exploring every nook and cranny.
Before it goes fully live, testing your website in the production environment is critical and will save headaches once you have your big reveal.
Sometimes, rather than bugs or errors, it can be determined at this near-complete stage that some small element or another would be improved if changed.
We’ll explore the site on various browsers to keep quality consistent through all mediums and platforms. We’ll be checking to ensure your desktop and mobile are fully functional with fast responsiveness and excellent user interaction.
Testing is vital, time-consuming and well-worth it. Every link, form, form, script or line of code will be tried out before the website goes live. Have you ever been frustrated with a site that doesn’t function smoothly or contains broken links? We’ll ensure your visitors never feel that way by putting in the required time during development.
The SEO, analytics, design and function will be reviewed, and infrastructure for monitoring put in place.
It’s essential to treat the delivery of a website as an ongoing service- one that will involve adaptation and continual optimization to ensure highest function.
Feedback systems detect problems your end-users face. Staying up to date, eliminating bugs and security risks will all be part of the interactive exchange between analysis and implementation the web design team at Nova Solutions provide.
Design and Development Quality Control
In this near-final stage, the changes outlined, and guidelines created in the last step will be implemented in their respective roles by the Toronto web designer and development teams.
Project Sign Off
The day has come to finalize payment and hand off your completed project. You’ll have all your accesses and source files along with instructions and ongoing strategy info. We’ll keep in touch and work with you to ensure you’re continually happy with your site.
Your Website Goes Live!
In the last step, we publish your stellar new website and run a final analysis throughout the early days to make sure all is functioning smoothly and appears exactly as you wish. You can review data starting immediately and see how well your site captures leads and sales for you.
There you have it- some of the most interesting and integral aspects of building your website happen in the initial planning stages when we create a detailed and comprehensive strategy.
Without the critical first steps and a knowledgeable, professional marketing team, you could run into unnecessary delays or a final product that veers far from your vision. We not only follow a tried and true system for delivering excellence but welcome and encourage client involvement at each stage because we know that your investment is much more than financial. You’ll build this with us and love your result.
Just ask our many happy clients!
For web design in Toronto- our team delivers the total package including peace of mind, from concept to delivery.
Our website designers boast technical know-how and marketing expertise. With 1000s of website design projects in our portfolio, we’re industry leaders, and you can trust your website to our strategy.
Toronto’s One Stop Shop For Website Design
Professional quality website design is absolutely integral to the legitimacy and effectiveness of your online presence.
Our website designers boast technical know-how as well as marketing expertise—they have completed 1000s of projects, giving them plenty of experience in designing attractive, customized sites that work on all mobile platforms.
We offer conversion oriented business themes, as well as fully integrated e-commerce solutions. They vary in complexity to promote and sell services or products to your market.