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The Biggest Website Design Trends in 2019
2019 web design trends include asymmetrical layouts, simple yet eye-catching designs, and engaging video backgrounds,
all while enhancing the user experience by improving speed and focusing on mobile-friendly design.
Welcome Mobile Users
Since mobile searches surpassed desktop searches in 2015, it has become necessary to prioritize mobile users in web design.
As a result, mobile first web design is one of the leading trends, as it meets the demands of the growing number of consumers who do the majority of their browsing on their phones. This means designing a site which is user friendly for mobile users prior to creating a desktop version.
The Need for Speed
Potential customers form an impression of your website within less than three seconds and approximately 50% of users will close a site if it does not load within this time frame.
This means that while website design is of the upmost importance, in 2019, speed should be your number one priority when designing your website, as no matter how eye-catching your design is, if it takes too long to load, you will lose at least half of your potential revenue. Thus, it is imperative to reduce your use of large pictures and videos which may increase loading times, particularly since the recent Google Speed Update prioritizes sites which load faster.
Incorporating shapes is another popular design trend, which provides a happy medium for individuals who are not excited by the minimalistic nature of flat design or are uneasy with breaking the traditional grid.
Shapes such as triangles, circles, and hexagons can be incorporated into a wide variety of designs and when combined with bright, bold colours, they create an eye-catching design which is easy to load. Shapes can create balance and organization or establish visual hierarchy by quickly drawing the viewer’s attention to important details on the page. In addition, like colours, shapes are often associated with particular thoughts and emotions, which means that they can be used strategically to instil specific emotions or feelings in viewers.
While a grid system has been used for decades to create symmetry and establish alignment in web design, a popular 2019 website design trend is asymmetrical designs, which think outside of the box by breaking the grid.
Previously, web pages without a grid were viewed as sloppy or distracting, as they did not effectively focus the viewer’s attention to the most pertinent details on the page. However, when the grid is broken in a careful and strategic manner, it can effectively draw the user’s eyes to key features, while also creating a striking design that stands out from the competition. Planned asymmetry can be used to establish hierarchy while atypical placement and irregular use of colours, textures, and white space grab the reader’s attention.
Although the previously mentioned Toronto website design trends in 2019 indicate a preference for simple, quick loading web pages, video backgrounds are gaining popularity due to their ability to catch the user’s eye.
Videos grab the consumer’s attention and in most cases, users remain on the site longer to watch the video once it has grabbed their attention. One of the advantages of video backgrounds is that they can illustrate your point in an effective yet efficient manner.
Micro-animations are also gaining popularity due to their ability to make a website more user friendly.
These small animations, which often change colour when the curser moves over them, catch the reader’s attention, while also helping them to understand how to navigate the website. For example, a “submit” micro-animation may change colour when the user clicks on it or a circle may become a checkmark, thereby rewarding the visitor for their participation and increasing the interactivity of your website.
Toronto’s One Stop Shop For Website Design
Professional quality website design is absolutely integral to the legitimacy and effectiveness of your online presence.
Our website designers boast technical know–how as well as marketing expertise—they have completed 1000s of projects, giving them plenty of experience in designing attractive, customized websites that work on all mobile platforms.
We offer conversion oriented business themes, as well as fully integrated e–commerce solutions varying in complexity for those looking to use their online presence to promote and sell their service or product to interested customers.