What You Need to Know About the Long-Scrolling Website Design Trend?
One of the biggest trends in web designs is the long-scrolling page. Before smartphones became so widely used and most people could only access the internet on a computer, webmasters did everything they could to keep users from having to scroll. Designers had to be very aware of the “fold” and what to put above it and below it. The most important content and elements of a page would be placed above the fold, and any important information that wouldn’t fit above the fold would be placed on another page.
Now, all of this has changed. Since more people access the internet through a smartphone these days, webmasters are doing everything they can to keep users from having to click. Since mobile phone screens are so small, scrolling is necessary. Many users don’t like having to tap on a link on a tiny screen.
Keeping Visitors Interested
Of course, if you create a long-scroll page, you need to give viewers a reason to keep scrolling. If they get bored, or see no reason to stay on your page, they will leave. For this reason, you must provide them with a good visual experience and useful content. The ideal elements for a long-scrolling page include:
- An attractive background
- Striking images
- Catchy headlines and sub-headings
- Well-organized content and spacing
This design allows marketers to tell compelling narratives in an innovative way. Sometimes elements such as moving widgets and parallax effects are used to enhance the design. When your narrative is interesting and everything is put together in a compelling way, users will stay on a page longer than they ordinarily would.
Here are a few things you can do to keep visitors scrolling down:
- Be careful with how you use horizontal objects near the fold. You don’t want to give the impression that the page ends. One way to remove horizontals is to display page elements in each column at varying heights. This way, at least one element on the page will straddle the fold. This should ideally be an element with a well-known form, so that users can tell that it is incomplete and that the page goes on.
- While having one huge image as the background without a header is another popular trend, there are still uses for a header background. Giving the top and sides of a page borders makes it obvious that the content continues on below.
- Do NOT use horizontal-scrolling elements. Scrolling up and down comes naturally to most internet users – scrolling left and right does not. Do not use them in your design, and to ensure that nobody will have to scroll horizontally on a small screen, have your site automatically adjust to its ideal size on any type of screen, whether it’s 4-inches or 32-inches.
- Encourage the user to scroll. When using a long-scrolling page to tell a story, keep the user in suspense. Add design elements that tell users to “scroll down to find out what happens next!” With analytic tools, you can keep track of how many visitors scroll all the way down. If most are leaving your site after scrolling down to a certain point, such as 25% or 50%, you know you’ll need to work on that part of the page to make them more interested in scrolling down all the way to the bottom.