Overview of Responsive Web Design Options in 2015

Responsive Web Design

A Top Priority for Webmasters

The increased reliance on smart phones and tablets, in addition to PCs and various desktop screens, has led to the need for innovations in web design. When consumers visit a webpage on any screen, they expect the website to adjust to that screen.If you want to make your site more responsive, you’ll be glad to know that the process doesn’t have to be difficult. In its simplest form, responsive web design involves changing a web page so that its format corresponds to the display of the device from which it is accessed. However, there are other aspects of responsive design as well. For instance, a website can be designed to provide geographic-specific information to a visitor based on their location. It’s possible to tailor content to each individual user.There are a couple of options on how to create the ideal responsive design. Here is a look at the different techniques you can take.

Responsive Web Design

Creating a Multiple Fluid Grid Layout

With this type of design, content is enabled to adapt mobile devices and to change according to the size of the browser. The content on the page is given a percentage of the screen to take up. As the viewing window changes size, the content on the page continues to take up its pre-determined percentage. In short, fluid grid layouts are intended to work in accordance with proportions. The percentage can be calculated with the use of a simple algorithm.

Multiple Fixed Layouts

This technique involves making multiple layouts with fixed widths set for typical devices. The good thing about this method is that you have more control over the appearance of the webpage on each screen. The downside is that you will not be able to do anything about changes in browser size. This might not be a problem with mobile devices, but it can be with PC browsers. Plus, new devices with varying sizes and functions are popping up on the market all the time. For the time being, you can simplify things by having fixed width layouts for smart phones and other mobile devices, and having fluid grid layouts for computers.


Don’t forget about your images. Everything from the smallest graphics to the highest quality images should be sized properly. Resizing the images within the parameters of a fluid grid is implemented with a CSS code. Just use the following code to ensure that the images on your webpage appear clean and professional: img { max-width: 100%; }.

Mobile Approach

Some businesses are currently taking the “mobile first approach”. This involves putting an initial focus on creating a smart phone screen experience, and scaling up through other devices to a desktop screen. Smart phone screens do not display sidebars or advertisements, so it’s best to stick with a simple design and work your way up.

Don’t confuse your mobile website for an app. A mobile website is a more universal approach, whereas many apps are exclusive to either Android or iOS.

Other Options

If any of this seems overwhelming, you can opt for front-end frameworks that can be used to create a responsive website.

If you are still unsure about whether or not you should invest in a responsive website, check out your Google Analytics to see how many of your users are visiting via mobile phones.

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