Free vs Paid Web Design
Why You Should Avoid Free Websites?
I’m seeing lots of advertisements for free web design. Why should I hire a professional web design company in Toronto?
Sure, we’d all love a free website, but the fact is that the quality of “free” websites are quite poor – they are almost always cheap and generic looking. And there are many other reasons why you should avoid working with free sites, and instead work with a Toronto professional web design company.
Performance and Flexibility
Each business has specific needs. But by using so-called free websites, you may not be able to design a site that meets all of those needs. You’ll end up with a limited space and might not be able to include all the features and plugins that you’d like.
There is also performance, speed, content, etc. All of this takes time and effort. Why would somebody be willing to put in the time and effort for free? If they were really good, they wouldn’t be trying to lure customers in by offering their services for free.
You Don’t Own A “Free” Website
The sites that you can design yourself for free, are not owned by you but rather by the company whose site you use to create them. This has a number of drawbacks.
First of all, you are not going to have a custom url. Instead of your url being CompanyXYZ.com, it is more likely going to be something like CompanyXYZ.cantaffordarealwebsite.com. Not exactly a way to inspire consumer confidence!
Since you don’t own your site, you will have to abide by the terms and conditions the free website company sets out. If you break them – even inadvertently, you might find they have removed your site from the web.
Also, have you ever wondered how these companies make money if you’re not paying them? It’s usually by placing ads on YOUR site. This might be ok for a personal blog, but not for a business website!
Free Sites Generate Less Traffic and Conversions
Most companies that offer free websites tend to be less trusted by the major search engines. This puts anyone who uses them at an immediate disadvantage when you are trying to get a decent listing position in search results.
Even when visitors manage to find you however, if your site appears cheap and generic they may be hesitant to do business with you.
When you invest in Toronto professional web design however, all of these issues can be avoided.
Here are some of the reasons why you should consider hiring a professional.
Professional and Unique Design
Professional designers will make your website unique. There are billions of websites on the world wide web, and many of them look exactly alike. Branding is extremely important in business – the better the brand, the higher your chances of success.
Of course, all of this requires time and creativity. This is why you should work with a design team that is willing to listen to your goals and requirements so that they can come up with a custom design tailored just for you.
You’ll need a site that is user-friendly so that visitors will have a good experience and want to come back. Think of the number of times you try visiting a webpage, only to have it crash your browser – or what about sites that you find confusing to navigate. Do you want your website to do that to other people? Hiring a professional team can help to ensure that this will not happen. Visitors should be able to find whatever they’re looking for without any hassle.
Secure and Trustworthy
Expert web designers have knowledge of the most advanced, up to date security technologies. They have access to tools that they can put on your site to enhance security. This is extremely important if you plan to sell products or services.
Having a website built by professional designer increases your credibility. It doesn’t matter how small your business is, your website can still make your company look important if it’s designed correctly. People know a cheap site when they see one, and the quality of a website reflects the business.
Since websites require maintenance and updates, you will need to work with designers that will still be around in the future. This is why you should avoid offers for “free websites”. It will still need to be updated, and updates require money. It’s better to hire Toronto professional web design teams with whom you can work for the long-term.