Web Design Trends and Features

Techniques for Good Website Development

What Are Some Current Trends and Features That You Should Consider for Your Website?

t is no secret that techniques for good website development and design are rapidly evolving as web designers work to outdo each other to give their clients the best possible advantage. Though it is not necessary to include all of these, here are a few elements that have emerged in modern web design which you may want to consider.

Web Design Trends and Features

Unique Typography

Some businesses have established their brand so well that you can identify the company simply by looking at the size and style of font that they use. There is a huge assortment of fonts available today, and simple though it may sound, the font you choose could end up being an important part of your brand identity for years to come.

Flat Design

Flat design is a technique used by website designers when they want the focus of the website to be on content and not flashy artwork. Flat design is simple and typically incorporates bright colours but does not draw attention away from the message of the website.

Scroll to Page Sections

This element of web design is when you click on a link and it takes you to another section of the same page rather than to a different page. This allows users to find the information that they are looking for quickly without hopping around from page to page.

Hover Effects

Hover effects are when the user places their cursor over certain spots on your website and your website gives some type of response (often it is a colour change) to show the user where they are on the page. This is a non-intrusive element of website design that can enhance the user experience.

Giant Product Images

The use of images on as part of your web design when you are selling a product cannot be overstated. Since users tend not to read carefully when they are online, having large images that demonstrate the features and benefits of a product is very important.

Detailed Product Videos

Providing online videos about your product can be important to your bottom line. This is especially true if you have a B2B business as it is estimated that nearly half of all B2B customers watch online videos when they are researching what products to purchase for their business.

Videos often provide a more accessible way that text does for potential customers to understand why they could benefit from your product or service.

Large Responsive Images

Visits to your website can come from anywhere and from any device, be it a desktop, laptop, tablet or mobile phone. The importance of your website being able to compatible with any of these has never been higher.

Responsive images are images that can conform to any device or any size screen. This means a better experience for your user as they will be able to see the image clearly without scrolling.

There are many other additional techniques that you may want to consider for your website. Which ones your website design services company will recommend depends on a number of factors including your unique company brand, the type of product or service that your business offers and your target customer.

Keeping Visitors Interested

Of course, if you create a long-scroll page, you need to give viewers a reason to keep scrolling. If they get bored, or see no reason to stay on your page, they will leave. For this reason, you must provide them with a good visual experience and useful content. The ideal elements for a long-scrolling page include:

– An attractive background

– Striking images

– Catchy headlines and sub-headings

– Well-organized content and spacing

This design allows marketers to tell compelling narratives in an innovative way. Sometimes elements such as moving widgets and parallax effects are used to enhance the design. When your narrative is interesting and everything is put together in a compelling way, users will stay on a page longer than they ordinarily would.

Here are a few things you can do to keep visitors scrolling down:

– Be careful with how you use horizontal objects near the fold. You don’t want to give the impression that the page ends. One way to remove horizontals is to display page elements in each column at varying heights. This way, at least one element on the page will straddle the fold. This should ideally be an element with a well-known form, so that users can tell that it is incomplete and that the page goes on.

– While having one huge image as the background without a header is another popular trend, there are still uses for a header background. Giving the top and sides of a page borders makes it obvious that the content continues on below.

– Do NOT use horizontal-scrolling elements. Scrolling up and down comes naturally to most internet users – scrolling left and right does not. Do not use them in your design, and to ensure that nobody will have to scroll horizontally on a small screen, have your site automatically adjust to its ideal size on any type of screen, whether it’s 4-inches or 32-inches.

– Encourage the user to scroll. When using a long-scrolling page to tell a story, keep the user in suspense. Add design elements that tell users to “scroll down to find out what happens next!” With analytic tools, you can keep track of how many visitors scroll all the way down. If most are leaving your site after scrolling down to a certain point, such as 25% or 50%, you know you’ll need to work on that part of the page to make them more interested in scrolling down all the way to the bottom.

Long Scrolling Page

Web Designs that are Dying

Trends Come And Go All The Time

There is nothing constant with technology.This is particularly true when it comes to web design. Just take a look at a typical website template from the 90s; it looks so archaic, doesn’t it? Today’s trendy web designs will be archaic ten years from now. Less than a decade ago, no one could guess that responsive web design for mobile phones and tablets would become so important.Webmasters have no choice but to adapt, as designs and technology keep evolving in order to keep up with demands and expectations.Here are some website trends and elements that are either going out of style or will be very soon.

“Mobile” style web pages

Mobile versions of websites are going out the window. The trend that is replacing it is the responsive design. Whether the user is on a desktop, laptop, smartphone, or tablet, the website should load seamlessly.

Clicking elements

More and more websites are implementing scrolling and eliminating clicking. Scrolling designs tend to load faster since there aren’t as many links or buttons to click on. This makes things easier on mobile users who dislike having to “click” on a small screen with their fingers.

Complex designs

Designs featuring image carousels, slideshows, colourful fonts, etc… are going out, and simpler designs are coming in. Ever since Apple went with the minimalist approach for iOS7, web designers across the globe followed. How long will the minimalist design trend last? Only time will tell.

Simple fonts and typography

Even though simple designs are all the rage now, the same can’t be said about the typography. Boring font elements are getting less and less attention, and bolder fonts are gaining more attention. Not only does attractive typography look better, it also allows web owners to convey a message by choosing colours and styles that best reflect their personality.

Multiple pages

For structural and SEO purposes, it was the norm for websites to have an endless number of pages. Search engines are now putting an emphasis on page relevance when it comes to rankings, and many archived pages are outdated. As a result, one-page websites are now becoming popular. More content loads as the user scrolls down. This also makes things easier on the aforementioned mobile users who don’t like doing a lot of clicking.

Designs heavy in text

Text based design was popular for a while, as webmasters did not want to use very many graphics out of concern that the site might take longer to load. This is no longer the case as most PCs these days can handle demanding graphics with relative ease. Smartphones and tablets can as well.

Also, videos are easier and less costly to produce than they used to be, and a large number of business sites are incorporating them in the web design now.

The use of cheap stock photos

It’s time to stop using generic stock photos. For a long time, web designers were grabbing images from “free use stock photo” directories. Today, that is no longer a viable option. In order to relate to audiences better, companies must use authentic, high-quality pictures that express the personality of the business.

These are just a few examples of trends in web design that are fading away or evolving into something else.

Web Design Trends

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