What Should You Be Looking For?
When searching for a professional to design your website, you’ll come across dozens of companies all claiming to be the best. If you don’t know what to look for, it can be hard to separate the good companies from the bad. So many companies promise the same things, but very few of them can actually deliver. If you’re not careful, you could end up getting ripped off. Even if they do build your site, it might not something that reflects your business. If you want to hire a web design company that will provide your business with the best results, you’ll need to know what to look for and what questions to ask.
Companies that can show you results, and not just pretty templates.
Anybody can throw up a few templates and create a “portfolio”, but not everybody can actually prove that their services brought in results. Which websites were the templates used on? How are those sites doing now? Have there been any modifications since then? How popular are the sites? A good web design firm will be able to answer these questions and provide proof that backs up their claims.
Also, if designers really are good to work with, their clients are willing to endorse them.
Practice what they preach.
If a web company uses effective SEO tactics and marketing skills to generate leads, they should be able to do the same for you. Don’t be shy about asking a web company what they would do to drive traffic to your site and convert visitors into customers.
Understand their limits.
A “good” company isn’t one that can do everything; it’s a company that understands that it CAN’T do everything. For this reason, the designers do not accept every job offer that comes their way, or promise something that they don’t have the knowledge or skill to do. In short, good companies specialize.
Provide customer-oriented design.
A respectable web design company doesn’t use the exact same formula for every site they make. Designers should focus on what the customer wants and build a website that reflects that. They should take the time to learn about the client’s business, goals, message, targeted customers, etc. How can a web design agency create your website if they know nothing about you or your customers?
Establish effective communication and project management.
While everyone gets distracted here and there, good web designers don’t need to be reminded to work on their client’s project. If it’s a company or a team, the owner/head team member should keep the other designers on task.
They should also provide you with status updates and answer any questions in a timely manner.
Provide good maintenance services.
It’s important to know beforehand whether the designer will be expected to maintain a site after it goes up or if it will be your responsibility. If you only require the designer to create the site and want to take care of updates and maintenance yourself, they should provide you with the information you need to easily make changes.
Have the ability to DESIGN and create.
Some web design companies don’t actually “design” a site so much as they simply customize a WordPress theme. If you want a WordPress website, this might not seem like a big deal. However, they should be creative enough to design a layout that is unique to you, and not modify an existing theme.
The best website design agencies aren’t always the ones that jump out on the first page of a Google search. Sometimes you have to look a bit deeper to find designers that will be right for you.