What to Look For in a Law Firm Website Design?
Simply having a website for your law firm isn’t enough these days. You will need a nice design and advertising plan. It should be optimized for the search engines so that more targeted, potential clients will be able to find you. Most internet users are still looking for lawyers via search engines such as Google rather than looking through directories.
Here are a few things you can do to improve your website design and development.
Make sure your site has a responsive design
If you haven’t already, ensure your law firm website design is responsive. The site should be easy to navigate and read across a wide range of devices. You don’t have to create a mobile version of the law firm website. Just design one site that has features to adjust accordingly to different screen sizes.
Use a font that’s easy to read
Make sure your law firm website’s content is easy to read. A small font may appear elegant but it’s just too hard to read. Focus on providing users with the best features that simplify their experience on your law firm website. This means making use of whitespace, using the right backgrounds and minimizing on use of Flash or pop-up ads that distract the user.
Make it easy to contact you
Always ensure that the contact information is clearly displayed on your web pages. Include your phone number, email address, physical location details and other info on a section of your site where it will be easy to pick out. You can have a contact form instead of making the email address visible in order to minimize spam.
Make use of calls to action
Calls to action on your website, when used effectively, can help to generate leads and boost conversion rates. Use phrases such as “Contact us Today” and “Get in Touch for Free Consultation” at different points on your website. You can also have a live chat feature in order to offer that one on one assistance to online clients.
Avoid keyword stuffing
You might be tempted to overuse certain keywords in order for your law firm website to quickly appear on search. Packing your URLs and content with lots of keywords never works in boosting your rankings. In fact, it could end up doing more harm than good. You need to make sure keywords on your web pages are unique and used in a limited way to avoid facing a Google penalty. Keywords are key when it comes to optimizing your law firm website’s content but don’t overdo it.
Invest in amazing visuals and content
There’s nothing more important than having high quality and unique content on your law firm website. Invest in pictures and videos that are interesting and catchy so as to immediately entice the web visitor. When it comes to a law firm design and content, uniqueness should be your key priority. Most web users don’t want to read copied content or boring law jargon when they visit your web page. Copied content will also affect your SEO rankings.
Structure content according to your goals
Most likely, your goal is to get clients to seek your legal services. You need to plan your content in such a way that it will quickly establish trust with new prospects. For instance, making positive client reviews prominent on the website’s homepage, providing blog posts and other informative articles and videos can help to convert these prospects into new clients.
Understand that there is much more to a website than just the layout
Your site should be more than just an online brochure of your firm. It needs actual visitors in order for it to be effective. They can’t be just regular visitors, either – they must be genuinely interested in learning about legal matters and what you have to offer, and your site should provide them with the answers they are seeking. If they feel as if they can’t get anything useful from you or your site, they will leave it and chances are, you will not get their business.
Your site should be unique
What makes your firm unique? What do you have to offer that other firms do not? These questions should be answered in your design. Look at other lawyers’ websites for some ideas, but don’t copy off of them directly. Use a unique layout. Hire your own photographer and work on developing your own content. If it’s YOUR message, it needs to be in YOUR words.
Make sure your site has a focus
While you don’t want the site to be too basic, you don’t want it to have so much information that your message gets lost. Let potential clients know why they should hire you without giving them any fluff. Assume that the average visitor will have a short attention span.
Consider doing videos
It might be a good idea to provide video bios of your legal team so that visitors can get a glimpse of their demeanors. You’ll still want to have a written bio for each lawyer as well for visitors who are using older PCs or who would rather read than watch a video.
Employ good SEO practices
Search engine optimization is more than just throwing keywords here and there throughout the site. You’ll need to know which keywords and phrases to use and where to implement them. This is a never-ending process since search trends come and go. For this reason, you can’t afford to simply guess. It’s worth it to invest in professional SEO services.
Be prepared for an increase in phone calls and emails
Don’t make improvements to your site until you are ready to handle the increase in traffic. More visitors means more incoming phone calls and emails. If you want more people to contact you, be ready to answer them as quickly as possible.
Understand that social media is a must, and that you should be doing it
Use social media outlets as a way to spread your message further. Use your website as the center for your online marketing. Take advantage of Twitter, Facebook, YouTube, LinkedIn, and other social media sites. Use them as a means to prove you are an expert who can be trusted. You should also consider starting a blog about legal areas that you’re an expert in. Tie it in with your website and share the posts with your social media profiles.