What’s Needed To Design High-Conversion Forms

Common Mistakes to Avoid when Building Web Forms

Don’t do these things when building Forms

Online forms are a very integral part of web design Toronto. If the web forms are confusing or hard to navigate, you’ll not get as many users as you want clicking on the submit button and this ultimately lowers your conversion rates. A good web form takes into account user experience. We’ll cover some of the few bad practices when building web forms and explain how you can avoid them.

1. Poor input validation rules

To start with, you need to have very clear and fair input validation rules. For instance, don’t make it compulsory for a US phone number to have parentheses and hyphens. With very strict validation rules, you could end up blocking relevant users who might be used to different formats. Also, make sure you display hints on the web forms if you expect the user to input a specific format perhaps by giving an example below it.

2. Incorrect use of sliced fields

Sliced fields can work really well for certain kinds of inputs such as dates where the format is well known. You can just give a hint on where the month and date should be inserted. However, if you slice fields in the phone number section, you may just confuse users because there are so many different formats and the respondent may be unfamiliar with what you’re requesting for.

3. Not including labels

You may not include labels in your web forms in order to save on space but remember that these labels make it easier for people to remember what information they’re supposed to enter. When you use a placeholder alone it means that as soon as someone begins to type it disappears so it’s easy for the respondent to forget what the label was. Labels are also ideal for accessibility because screen readers pick them better than placeholders.

4. Using non-standard web form components

There are several components that are being used nowadays but many of them are not compliant or compatible as it is required. Before you implement any new feature in your web forms, think of whether it is going to work in older browsers and older devices. The standard components are ideal because you’re sure they’ll work in multiple devices, browsers and on different locales and languages.

5. Make users opt-in by default

One trick that many web owners use online is making decisions like opting in for their respondents. You shouldn’t have opt-in as a default setting. Give your respondents an opportunity to make these decisions deliberately rather than making it automatic.

6. Failing to allow users to sign in via social

Allowing users to sign in using their social media accounts is one of the best ways to simplify the entire sign up process for your users. You save the user time and instead of filling out a bunch of fields, they get to click a button and instantly sign up. Don’t make social login the only option because granted some users may have their reasons not to use it. Have a section for email and make sure you address what you will and won’t do once you access the user’s social media account.

The best strategy to build effective web forms is making sure they excellently communicate to respondents. Simple steps such as making the labels appear even after the user clicks or avoiding terms like invalid and providing more details on what’s required will give your users the best experience. If you commit any of the above web forms mistakes, you may end up making your online forms annoying which hinders overall user experience.

Choose a City

Chicago

Toronto

Miami

Vancouver

Halifax

London

Generating Leads

How to Successfully Design High-Conversion Forms

The purpose of designing forms is to generate leads. You want people to willingly provide you with their names and emails so that you can provide them with more information about your company and product(s), which will hopefully generate more sales. In order for your company to be successful, you need to create high-conversion forms. Since the introduction of the Canadian Anti-Spam Legislation (CASL), having these forms is even more crucial if you are to continue generating leads online. You want the highest percentage of website visitors to fill out the form and submit it as possible. Afterwards, you want the highest possible number of leads to convert to sales.

High-Conversion Forms

The design and content of a form are extremely important. Here are tips on how to create and design forms that will successfully result in high conversions.

– The first step is to think about why a visitor to your website would want to learn more about your offer in the first place. What do you have to offer them? Why would YOU be interested in learning more? What kind of layout would impress your? What’s in it for you to willingly submit your name and email?

– Once you’re able to answer these questions, you can think about the design itself. Experts would agree that keeping it simple is ideal. You’ll want an attractive design that will draw people in, but at the same time, you don’t want it to be overly flashy or overly long. The easier it is for users to fill out the form, the better. You don’t need to know everything about them right off the bat. All you really need is their contact information, as well as their permission to contact them.

– Consider the number of fields you will need. Ideally, there should be no more than five. In addition to their email, you might also want to know their website URL. Decide whether or not you want to have separate fields for first and last name, or if you even want them to provide their name at all. Once again, the fewer the fields, the higher the conversions. The more they have to fill out, the less likely they will want to.

– What can you offer? How much information are you willing give them access to without signing up? How much more information will provide them FOR signing up and after signing up? Don’t force them to provide their contact information simply for accessing your site. Let them decide whether or not they like what they see, and whether or not they want to know more. In other words, give them a preview of what they can expect if they sign up for your mailing list.

– You can turn the signup into a transaction by offering them something free in return, just for signing up. This establishes a reputation with them right away and can lead to higher conversions and more sales in the long run. People love getting free things, whether it’s an ebook download, report, or contest entry.

While there is no magic formula for creating and designing forms, you can still increase the conversion rate by offering your audience valuable information and not requesting too much information from them. Your best chance of making High-Conversion Forms is to use an attractive design with a minimal number of fields, and letting visitors know why the form is worth filling out.

Learning Centre

Back to Learning Centre

  • Educate yourself on Web Design

  • Back to Learning Centre

    You know you need a great website

    We have helped thousands of businesses launch awesome websites, they now rank well above their competition.

    Pin It on Pinterest