Automotive Dealership SEO Campaign SEO Tactics Optimizing your Web Pages...
WordPress has evolved considerably over the years, from a blogging platform to a content management system that offers everything you need for not only creating a site, but developing and maintaining it as well. Since it’s so easy to use, WordPress CMS has become more popular than other online CMS. Part of this is because you don’t have to actually download the software in order to build your own MySQL, Linux, Apache, and PHP setup. The choice to download this setup is optional.
Plugins make everything even easier. There are thousands of plugins and widgets available, many of which can be used for CMS functions.
With a few added tweaks, you can:
– Turn WordPress into a fully customized content management system
– Reduce functionality that is unnecessary for your website
– Make content publishing faster
You will find everything from administration tools to tools that will allow you to define and manage user roles.
While the large number of plugins may seem overwhelming to new users at first, each and every plugin comes with instructions on how to install and use. Since designers are familiar with the WordPress system, the web design company you work with should be able to handle everything if you require assistance. The wide use of the platform and plugins means that there are plenty of helpful resources out there for not only beginners, but for intermediate or experienced users as well.
When using WordPress, you don’t have to have extensive HTML or PHP knowledge, as you would with other online CMS platforms. With a pre-installed plugin and template feature, the layout to the website can be installed easily, just by clicking on the installation function.
If you run a forum, message board, blog, or any other type of user-generated site, there might be some spammy content in there somewhere. This can especially happen if you don’t monitor the posts or submissions.
What to Do
For the time being, block the low quality content from being indexed. Start monitoring the submissions more actively. Once the low quality pages are improved with higher quality content, allow them to be indexed again. You can do this by removing them from the robot.txt file.
If your site has been penalized, there are some action steps you will want to take right way. Just as important however, there are certain things you should not do.
Here are some things you DON’T want to do if your site has been penalized.
– Don’t create more links. Creating more links is a BAD thing when you are being penalized.
– Don’t keep working on your site the way you’ve been doing. Find out why it’s being penalized and start doing the exact opposite.
– Don’t send a reconsideration letter right away. Spend some time making an effort to comply and make the relevant changes. Filing for reconsideration is only a smart move after you’ve made some progress.
– Remember, to get penalized by any search engine can be frustrating because it results in reduced traffic to your website. While it’s a natural response to want to try and reverse the situation as quickly as possible, it is more important that you determine the right course of action first to avoid causing further damage.
Using this CMS for your website means you won’t have to spend a lot of money. WordPress is free to use, and everything else you need is either free or available at an affordable price – particularly if you compare the costs associated with paying a designer and programmer to build your site from scratch. Most of the features are DIY as well.
If you want to work with a web design company in order to save time, many of them offer WordPress packages.
Now that you know about WordPress CMS and the advantages of using it, you can begin creating your website right away!
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Andrew excels at creating stunning (UXD) User Experience Design and
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Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
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