Ecommerce is no doubt the fastest growing industry today. Whether large scale or small scale, every online business is making best efforts to get higher pace on the web. If you are planning to build your online store, there are several decisions to be made. The most crucial one is, Which Platform is best suited to meet your business needs? There are many options lying out there, from pre-built templates to highly customized frameworks. But at the moment, Magento and WooCommerce are the two Ecommerce platforms which are the most popular. So which one should you choose for your Ecommerce?

Magento and WooCommerce, both are open source platforms with free code to upload unlimited products. Although they have many things in common, they both have their own strengths and suitability for different needs and segments. Through this post, you’ll get an insight of these two platforms. First let me describe the similarities between them:

Similarities of Magento and WooCommerce


– Both Magento and WooCommerce are open source products. The original code is freely available so you can build a new one or modify the solution that specifically works for you. Once the site is build, you are the owner of the code and you can do anything you want.
– There are no hidden costs or subscription fees allowing you to cut down your project costs and spend the maximum time on development.
– Magento and WooCommerce both have large communities as they are open source platforms. eCommerce Website Developers share their own versions of softwares with an aspect of giving back to the Community.
– Magento and WooCommerce jointly power almost 40 % of the Ecommerce stores. Both these options provide outstanding security, excellent support and powerful features for ecommerce development.
– Both the products are self hosted, fully customizable and effectively manageable. Additionally, there are inbuilt SEO features and they also let you add a blog to your ecommerce store.

Magento v/s WooCommerce Differences


Setting Up / Usability

There may arrive many hurdles on your way to ecommerce development, but if you are a WordPress user and want to add an ecommerce part to your site, you can go for the plugin WooCommerce. It is an extension to WordPress which is easy to use and perfectly allows you to customize your site. It also provides various videos and tutorials for setup.

Even Magento has a full installation wizard, provides tutorial videos and documentation and it’s interface is really easy to use. But it is difficult to add extensions to your website. It may lead you to think for hiring a professional Magento developer.


For any ecommerce store, you need to have a good shopping cart, and ability to upload infinite products and good category structure. Both Magento and WooCommerce provide you these basic features. But who lets you further customize your store and give your customers a unique shopping experience.

Well, Magento wins here. You can cross-sell or up-sale products, compare products, add discount codes, add an advanced filter for navigation, add multiple channels to your store with Magento.

WooCommerce is a simple way to start out. You can rate products, feature On Sale items or best sellers through available widgets but for more complex features you’ll require a plugin. As WooCommerce is an extension of WordPress it can work with a list of other WordPress plugins.

Cost to Install

Both the platforms are open source and are available for free to download and customize. But once your business grows up to the next level, WooCommerce can be easily expanded at lower expense and the same time. Most of the WordPress premium templates are affordable. Whereas, though Magento’s Community version is free, it’s Enterprise edition is very expensive.

So, before planning the platform for your online business, it’s better to predict your upcoming challenges and planning the budget, that gives a long term success.


Magento being a powerful platform is filled with highly complex structure and numerous  features, requires much more disk space and is heavy on server load. Whereas, hosting requirements for WooCommerce are limited as it is very light on server load.

Themes and Functionalities

There are thousands of themes available which are responsive in both the ecommerce platforms which you can simply download to import to your site.

Magento is designed solely for the ecommerce purpose. And, WooCommerce being part of WordPress, allows to incorporate any kind of payment system on any WordPress based website.

Search Engine Friendly

Magento, being heavy in nature may take time to load pages. On contrary, WooCommerce would not let user to wait for longer time as it is light weight. So, you can say WooCommerce is SEO friendly on the basis of page loading time. But still youcan integrate some other features to make your Magento site SEO friendly.


Hope that now you have a good knowledge and understanding about these ecommerce platforms. Before you decide which platform is best suited to you, please analyze your business reality. Depending on the size and complexity of your ecommerce store, budgets and investments, prior studies for business growth, you would definitely make the right decision to choose the platform that goes for a long run.

Daniel Clark

Daniel Clark

Daniel Clark is a blogger and works with Clickmatix, a social media marketing agency helping clients achieve their business goals and ensure maximum ROI when they hire social media expert.
Daniel Clark

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