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Setting up a great remarketing campaign doesn’t have to be a difficult process, so long as you are working with the right vendor. There is no one “best” retargeting company, although some are more popular than others. It all depends on your goals and what type of remarketing strategies you are interested in using. Also, some companies are more focused on certain types of retargeting than others. For instance, some focus on site retargeting, while others focus on search retargeting.
Your choice of a remarketing company is important. If you choose the right one, you’ll have more time to spend on branding and strategy and won’t have to worry about the technicalities.
Some of the retargeting vendors you might want to consider include:
As with just about every other type of marketing service, Google is probably the most widely used platform for retargeting. The easy setup process and the wide exposure are the two greatest advantages. You can go straight to your AdWords account and begin creating a remarketing campaign. Just add the retargeting tag to your webpage(s), create the ads, set up the campaign, and you’re good to go. The shared library in the campaigns tag allows for you to create lists based on specific types of people visiting each page on your site.
While this company has been providing many types of online advertising solutions to businesses for several years, it’s perhaps most well-known for its retargeting services. AdRoll is a good choice of a company to work with if you want to reach out to more than Google users. Its advertising partners in addition to Google include Facebook Exchange, Microsoft, and Yahoo. With AdRoll, you can expect advanced targeting services such as Geo targeting and customer segmentation.
Considered by many to be the #1 retargeting company for Facebook advertising, Perfect Audience features a simple setup, which includes a five minute quick start guide. It’s ideal for online stores using e-commerce platforms such as Magento, Shopify, 3D cart, and Volusion.
Another service offered by this platform is the opportunity to retarget to recipients who have opened your emails. You can simply place an image pixel in the email template.
Even though it’s still new compared to others on this list, Retargeter has proven itself to be a strong contender in the remarketing platform industry. It offers a wide range services to sites that receive at least 30,000 unique visitors a month. Services include CRM retargeting, email retargeting, Facebook Exchange, and search targeting. It allows users to create target ads according to criteria such as geographic location, income, or demographic.
One of the best things about Chango is that you get your very own dedicated account manager, and won’t have to waste a lot of time trying to setup or manage campaigns. Chango can also help you come up with some keyword ideas, as it gives you access to billions of search events and data from all of the major search engines. However, this platform might not be the best choice for start-up businesses, as their pricing is considerably high. It might be wise to use one of the less expensive platforms right now.
Other services worth mentioning include Triggit, OwnerIQ, MediaForge, and BuySight. Look over each retargeting company to see if the services they offer match your needs.