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We are often asked why a landing page design matters to your overall website. We explain the main reasons why we find it to be one of the most crucial pages because it has the most effectiveness on a viewer.
A landing page design is the first page that a user will view after clicking on a Google search result, marketing promotion, marketing email or an online advertisement. From a viewer standpoint, as soon as they click this button they are interested in looking at your website. From there, it is your job to implement a highly strategic page so viewers can feel engaged and interested right away.
Ideally the best landing page is one that provides a clear design in order for the visitors to navigate naturally through your website. This page is one of the best ways to engage your visitor in moving forward with your services- that is filling out a typeform, survey or making a call to discuss your services and products that you offer.
Since ads may be significantly low in cost depending on your keywords, it’s important to have a page that is engaging to the visitor to promote using your website and moving forward with your services.
It’s important to remember that visitors are already interested and motivated once they click on your ads but it’s up to your digital marketing team to implement all the necessary information and to optimize your landing page to convert these visitors into leads and potential customers.
A landing page is the first thing that the visitor will see after visiting your site and it’s important to have the landing page as inviting and interesting for your visitors as possible. A landing page design is one of the most crucial parts of your website and it has the potential of turning visitors into new leads for your website!