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Remarketing itself isn’t new, but online marketing through email and websites has only become popular in recent years. It is the practice of serving ads to potential customers based on prior engagement. Regular marketing involves bringing visitors to your website, and remarketing involves bringing previous visitors BACK to your website for the purpose of increasing conversions.
The tracking codes used for retargeting can not only be placed on your website, but your Facebook profile, Twitter profile, emails, and more. You get to choose how long you wish for your ads to continue showing in front of prospects that have already visited your site/profile or read your email.
Online remarketing can potentially help your company make more sale in the following ways:
In order to get the most benefits from retargeting, you need to choose the right platform that can handle your business needs. Most online businesses are going with Google, although Bing offers remarketing now as well. Other platforms include Facebook Exchange, AddRoll, RightMedia, and OpenX. These platforms can get your ad in front of 90% of the available ad spaces across the internet. This includes social media platforms.
Online remarketing can definitely help you to increase sales, just as long as you know how to create the right retargeting ads and when/how to use them.