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Why Does Landing Page Design Matter?
We are often asked why a landing page design matters to your overall website. We explain the main reasons why we find it to be one of the most crucial pages because it has the most effectiveness on a viewer.
A landing page design is the first page that a user will view after clicking on a Google search result, marketing promotion, marketing email or an online advertisement. From a viewer standpoint, as soon as they click this button they are interested in looking at your website. From there, it is your job to implement a highly strategic page so viewers can feel engaged and interested right away.
Ideally the best landing page is one that provides a clear design in order for the visitors to navigate naturally through your website. This page is one of the best ways to engage your visitor in moving forward with your services- that is filling out a typeform, survey or making a call to discuss your services and products that you offer.
Since ads may be significantly low in cost depending on your keywords, it’s important to have a page that is engaging to the visitor to promote using your website and moving forward with your services.
It’s important to remember that visitors are already interested and motivated once they click on your ads but it’s up to your digital marketing team to implement all the necessary information and to optimize your landing page to convert these visitors into leads and potential customers.
A landing page is the first thing that the visitor will see after visiting your site and it’s important to have the landing page as inviting and interesting for your visitors as possible. A landing page design is one of the most crucial parts of your website and it has the potential of turning visitors into new leads for your website!
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Tel: +1 800-790-3082
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Working with Third-Parties
A good website starts with stunning design. As the Lead Designer at Nova,
Andrew uses his vast experience with web development, graphic design &
brand building to create the majority of our web portfolio. He has worked
with many CMS & commerce products and has built innumerable websites.
Andrew excels at creating stunning (UXD) User Experience Design and
endeavors to put a little bit of soul in every web design project so that it may
have a life of its own.
Kevin is a strategic thinker that can quickly evaluate and find creative
solutions to challenging digital problems. Since 2001, he has been
developing solutions that not only maximize digital presences
but that also have the most impact on markets.
Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
user experience and conversion optimization.
